Amazon Discovers That Showing Structured Product Details Is Better
Amazon has been seen a/b testing the addition of product details or technical specifications, visibly above the fold. In this captured screenshot for example, we see such technical information as storage size, model numbers and types of interfaces. Interestingly, this change was rolled out when the experiment finished - hinting at a positive probability.
Highlighted UI Changes From This Leak
Structured Product Details
Variation B, shows a series of technical information, structured with labels and short specifications.