Amazon Discovers That Showing Structured Product Details Is Better

Leak #59 from   |   Aug 19, 2020 Product

Amazon has been seen a/b testing the addition of product details or technical specifications, visibly above the fold. In this captured screenshot for example, we see such technical information as storage size, model numbers and types of interfaces. Interestingly, this change was rolled out when the experiment finished - hinting at a positive probability.

A - Aug 5, 2020 Screenshot
IMPLEMENTED Confirmed Aug 20, 2020
B - Aug 5, 2020 Screenshot

Highlighted UI Changes From This Leak

  1. Structured Product Details

    Variation B, shows a series of technical information, structured with labels and short specifications.

    0.5 Repeatability has been assigned to Pattern #78: Tags, Badges And Structured Information as evidence that it's getting better

    Repeatability is a net count of evidence for or against a pattern. It’s how we can predict which patterns are better than others. :)