Amazon A/B Tests And Rolls Out Product Reassurances
Amazon (Canadian) recently ran this A/B test where they added these three little reassurances on some of their products. This experiment is similar to the maturing Benefit Bar pattern that addresses common objections to a purchase. Today it finally looks like the variation was completely implemented.
Highlighted UI Changes From This Leak
In the variation we can see three added reassurances just below the price. They reassure about: security of the transaction, a returns policy and Amazon's delivery. Clicking on any of the three link labels launched a simple tooltip with an explaining sentence.