Amazon A/B Tests And Rolls Out Extra Product Information On Book Pages

Leak #81 from   |   Jun 8, 2022 Product

Amazon ran an experiment where they showed additional product information on books. This included such structured information as: language, publisher, publication date, dimensions, etc. The test was detected on the Canadian site, but after a few months has been seen implemented on at least the US and Canadian sites - hinting at a positive signal in favor of this pattern

A - Oct 1, 2021 Screenshot
IMPLEMENTED Confirmed Jun 8, 2022
B - Oct 1, 2021 Screenshot

Highlighted UI Changes From This Leak

  1. Extra Product Info

    Here we see the additional product information in a horizontal format with labels, icons and the structured information itself. 

    0.5 Repeatability has been assigned to Pattern #78: Tags, Badges And Structured Information as evidence that it's getting better

    Repeatability is a net count of evidence for or against a pattern. It’s how we can predict which patterns are better than others. :)