Pattern #36: More Results

Pattern Author: Rodrigo Maués - Head of Product Design @ Anheuser-Busch InBev

Based on 2 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
More Results

  1. Add: More Results Choice

    This pattern simply suggests to show more results on a listing page.

Median Effects

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Engagement

Ex: Any Action / Visit

(2 tests)

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Conversions

Ex: Signups, Leads

(1 tests)

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Sales

Ex: Transactions, Upsells

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Revenue

Ex: AOV, LTV

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Retention

Ex: Return Visits

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Referrals

Ex: Social Shares

Tests

Test 205 Tested on Msn.com by Ronny Kohavi Ronny Oct 25, 2018

Find Out How It Performed

Screen: Home & Landing

  • Measured by clicks per user   |   p-val (?)

  • Measured by page views by user   |   p-val (?)

Zoom In
  •  
  •  
A
  •  
  •  
B

In this experiment, the carousel items were increased from 12 to 16.

Get Access To See The Test Results

Test 119 Tested on Vivareal.com.br by Rodrigo Maués Rodrigo Nov 01, 2017

Find Out How It Performed With 2,452,622 Visitors

Screen: Listing

  • Measured by visits to any property page   |   p-val (?)

  • Measured by successful lead form submissions   |   p-val (?)

Zoom In
  • (?)% ((?) successes out of (?) visits)
  • (?)% ((?) successes out of (?) visits)
A
  • (?)% ((?) successes out of (?) visits)
  • (?)% ((?) successes out of (?) visits)
B

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.