Pattern #36: More Results

Pattern Author: Rodrigo Maués - Head of Product Design @ Anheuser-Busch InBev

Based on 2 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
Almost Certain Winner
More Results
  1. Add: More Results Choice

    This pattern simply suggests to show more results on a listing page.

Median Effects



Ex: Any Action / Visit

(2 tests)



Ex: Signups, Leads

(1 tests)



Ex: Transactions, Upsells






Ex: Return Visits



Ex: Social Shares


Test #205 Tested on by Ronny Kohavi Ronny Oct 25, 2018

Find Out How It Performed

Home & Landing
  • Measured by clicks per user   |   p-val (?)

  • Measured by page views by user   |   p-val (?)

In this experiment, the carousel items were increased from 12 to 16.

Get Access To See The Test Results

Test #119 Tested on by Rodrigo Maués Rodrigo Nov 01, 2017

Find Out How It Performed With 2,452,622 Visitors

  • Measured by visits to any property page   |   p-val (?)

  • Measured by successful lead form submissions   |   p-val (?)

Get Access To See The Test Results


Leak #30 from   |   Oct 28, 2019 Home & Landing

Booking's Homepage Carousel Experiment Fails As Predicted

I was glad to detect this carousel experiment that Booking recently ran on their homepage because we've already seen similar experiments fail in the past. Instead of showing 5 location tiles, they tested a version that only showed 3 tiles at a time with an ability to slide for more - a carousel. It wasn't the automatic slider type that would unleash the wrath of Karl Gilis, but it was a user-invoked slider nevertheless. View Leak

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.