1 Tests By Ondřej Ilinčev
Ondřej Ilinčev Tested Pattern #100: Postponed Registration In Test #233 On Annonce.cz
In this experiment, the old flow had a login / register / guest checkout as a second step. The variant B flow removed this step and treated everyone as a guest (and later offered to login / register). In the B version guests had a voluntary registration on the thank you page and in a confirmation email.