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MOST RECENT TESTS

Test #520 on Asics.com by Andrey Prokhorov   Feb 29, 2024 Mobile Product

Andrey Prokhorov Tested Pattern #51: Shortcut Buttons In Test #520 On Asics.com

This experiment started when users would click add-to-cart on product detail pages. In both the control and variation, a modal would appear. In the control the modal contained a "View Cart and Checkout" button that lead users to the cart page. In the variation the modal showed separate "View Cart" and "Checkout" buttons. The a/b test variation also introduced a green confirmation message about the product being added to cart. Impact on transactions and revenue was measured.
 

Test #511 on Online.metro-cc.ru by Andrey Andreev   Jan 09, 2024 Desktop Home & Landing

Andrey Andreev Tested Pattern #79: Single Or Multiple Triggers In Test #511 On Online.metro-cc.ru

In this experiment, popular products were shown at the top of the homepage. Impact to sale was measured.

Test #460 on Backstage.com by Stanley Zuo   Mar 21, 2023 Mobile Listing

Stanley Zuo Tested Pattern #41: Sticky Call To Action In Test #460 On Backstage.com

In this experiment, a floating top navigation was shown with a "Join" button. In the control, the navigation was only visible at the top of the page. Also keep in mind that signup starts were also triggered throughout multiple CTAs throughout the page and from particular job detail pages. The a/b test ran on a listing page of Backstage - a casting call job site. Impact on signups  and checkouts was measured.

Test #447 on Vivareal.com.br by Vinicius Barros Peixoto   Dec 23, 2022 Mobile Listing

Vinicius Barros Peixoto Tested Pattern #18: Single Or Alternative Buttons In Test #447 On Vivareal.com.br

In this experiment, an additional call to action (Whatsapp link) was added on a listing page of one of Brazil's largest real estate sites.In the variation the 3 calls to action include: a link that launched the phone interaction, a general contact lead form, and finally the Whatsapp link (added in the variant).  Impact on total lead starts and completions was measured.

Test #444 on by Melina Hess   Nov 30, 2022 Mobile Product

Melina Hess Tested Pattern #41: Sticky Call To Action In Test #444

In this experiment, a floating add-to-cart with two product choices (color and size) were added on a product page. This appeared only after scrolling past the existing / embedded product selection buy box.

The floating add-to-cart widget had another layer of complexity in that it allowed customers to make a size and color selection with an expandable fly out. Making a selection would also append the total price to the add-to-cart button label.

Impact on total transactions was measured.

Test #441 on by Melina Hess   Nov 23, 2022 Desktop Mobile Product

Melina Hess Tested Pattern #41: Sticky Call To Action In Test #441

In this experiment, a floating sticky bar was added on product pages. The sticky elements only appeared after users scrolled beyond the fixed buy box  area that is relatively high on the page (visible on the control screenshot). The sticky bar contained three elements: a button to configure up to three product choices, a flavor selection pulldown, and the add-to-cart button. 

In the variation, when users clicked on the flavor pulldown three things happened. First, they were anchored back to the top of the buy box. Second, the floating sticky disappeared. And third, the flavors pulldown automatically expanded (overlapping the original primary add-to-cart button).

The control did not have any of the sticky behaviors.

Impact to total sales was measured.

Test #440 on Formelskin.de by Alexander Krieger   Nov 17, 2022 Mobile Signup

Alexander Krieger Tested Pattern #49: Above The Fold Call To Action In Test #440 On Formelskin.de

In this experiment, the call to action or button was raised above the legal text to be visible right away without scrolling. Additionally a error message was added for users that did not activate the checkbox to remind them that this is mandatory. Impact on signups and eventual follow-through to purchases (3 steps later) was measured.

Test #439 on Designlab.com by Daniel Shapiro   Oct 31, 2022 Desktop Mobile Home & Landing

Daniel Shapiro Tested Pattern #18: Single Or Alternative Buttons In Test #439 On Designlab.com

This was a larger leap experiment with numerous changes to the header part of a design program landing page. One of the key changes however was a shift from a single to multiple call to actions for lead generation. In the control, all potential leads would first funnel through a single syllabus download flow. In the variation, users were given three visible choices: download syllabus, webinar signup and/or book a live call with admissions. Impact on overall generated leads was measured, as well as paid enrollments.

Test #437 on Vivareal.com.br by Rodrigo Maués   Oct 28, 2022 Desktop Mobile Listing

Rodrigo Maués Tested Pattern #18: Single Or Alternative Buttons In Test #437 On Vivareal.com.br

In this experiment, an additional and alternative text based call to action link was added on real estate properity listings. Instead of only having "Ligar" ("Call"), "Enviar mensagem" was also appended ("Send Message"). This additional link lead to a lead-gen form. 

Test #438 on Phorest.com by Sorcha Mullis   Oct 28, 2022 Desktop Mobile Home & Landing

Sorcha Mullis Tested Pattern #18: Single Or Alternative Buttons In Test #438 On Phorest.com

In this experiment, the addition of a secondary CTA for lead generation in the nav and the hero were tested. The additional button invited users to watch a gated demo video (approx 12 minutes). Clicking the CTA triggered a pop-up form collecting some basic contact information before the user could access the video page. Total leads were measured with lead form submittions. 

 

Test #432 on Snocks.com by Melina Hess   Sep 29, 2022 Mobile Global

Melina Hess Tested Pattern #94: Visible Search In Test #432 On Snocks.com

In this experiment, search functionality was added in the variation, globally on mobile. Impact on sales was measured

Test #429 on Snocks.com by Melina Hess   Aug 16, 2022 Mobile Desktop Product

Melina Hess Tested Pattern #121: Free Shipping In Test #429 On Snocks.com

Upon clicking the Add-To-Cart button, the button label changed to a cheering message which congratulated the user on his choice and ensuring that shipping is free. Translation: "Good choice. Your shipping and returns are free."

Test #418 on Online.metro-cc.ru by Andrey Andreev   Jun 28, 2022 Desktop Mobile Home & Landing

Andrey Andreev Tested Pattern #79: Single Or Multiple Triggers In Test #418 On Online.metro-cc.ru

In this experiment, popular product category links were added near the bottom of the homepage of an online grocery store - Metro. Impact on completed sales was measured.

Test #404 on Expertinstitute.com by Ardit Veliu   Mar 31, 2022 Desktop Mobile Signup

Ardit Veliu Tested Pattern #97: Bigger Form Fields In Test #404 On Expertinstitute.com

In this experiment, the button width was extended to the full width of the form above. Impact on leads was measured.

Test #123 on Getninjas.com.br by Rodolfo Lugli   Feb 11, 2022 Mobile Thank You

Rodolfo Lugli Tested Pattern #71: Personalized Next Step In Test #123 On Getninjas.com.br

In this experiment, two app download buttons were tested against a single OS personalized one. In the control, both branded App Store and Google Play buttons were shown statically. Whereas in the variation a single download (stylized consistently with site wide button styles) button was shown depending on the user's operating system. Impact on application download was measured.

Test #388 on by Jakub Linowski   Dec 09, 2021 Mobile Listing

Jakub Linowski Tested Pattern #51: Shortcut Buttons In Test #388

In this experiment, extra "buy now" buttons were added on a listing page. These buttons were shortcuts to an add to cart flow, whereas the "learn more" buttons lead customers to product detail pages (visible in both control and variation). Impact on adds-to-cart and sales was measured.

Test #387 on by Jakub Linowski   Nov 30, 2021 Mobile Listing

Jakub Linowski Tested Pattern #88: Action Button In Test #387

In this experiment, simple "Learn More" buttons were added underneath each product thumbnail. These buttons were additional triggers that linked to product detail pages on top of the existing thumbnails and product names (that also linked to the PDPs). Impact on product visits and sales was measured.

Test #381 on Expertinstitute.com by Ardit Veliu   Oct 30, 2021 Desktop Mobile Home & Landing

Ardit Veliu Tested Pattern #49: Above The Fold Call To Action In Test #381 On Expertinstitute.com

In this experiment, an extra button to a signup lead form was placed above the fold. In the control, the same button appeared further down on the page.

Test #371 on by Jakub Linowski   Aug 18, 2021 Desktop Listing

Jakub Linowski Tested Pattern #51: Shortcut Buttons In Test #371

In this experiment, the variation added an extra "Buy Now" button that linked directly into the cart process. The variation only had a learn more button linking directly to a product page.

Test #360 on by Jakub Linowski   Jun 16, 2021 Desktop Product

Jakub Linowski Tested Pattern #60: Repeated Bottom Call To Action In Test #360

In this experiment, a comparison chart with various purchasing options was appended at the bottom of a product page.