All Latest 556 A/B Tests
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MOST RECENT TESTS
Test #141 on
Trydesignlab.com
by
Daniel Shapiro
Jan 05, 2018
Desktop
Mobile
Product
Daniel Shapiro Tested Pattern #49: Above The Fold Call To Action In Test #141 On Trydesignlab.com


The variation introduced a call to action at the top of the screen that linked to a form deep down on a long course page.
Test #139 on
Examine.com
by
Martin Wong
Jan 04, 2018
Desktop
Pricing
Martin Wong Tested Pattern #51: Shortcut Buttons In Test #139 On Examine.com


In this test an additional "Purchase" button was shown along side a "Learn More" button. The "Purchase" button went straight to checkout, whereas the "Learn More" button went to a product overview page.
Test #134 on
Kenhub.com
by
Niels Hapke
Dec 14, 2017
Desktop
Product
Niels Hapke Tested Pattern #41: Sticky Call To Action In Test #134 On Kenhub.com


In this beautiful test, the key change was the introduction of a larger call to action linking to a premium / upgrade screen. The call to action was placed on the left sidebar which was floating. This is a great example of providing visibility to important elements by making them persistent.
Test #132 on
Sjvc.edu
by
Phillip Barnes
Dec 12, 2017
Mobile
Home & Landing
Phillip Barnes Tested Pattern #41: Sticky Call To Action In Test #132 On Sjvc.edu


In this test, a footer with a button to a lead form was turned into a floating one.
Test #131 on
Kenhub.com
by
Niels Hapke
Dec 11, 2017
Desktop
Home & Landing
Niels Hapke Tested Pattern #11: Gradual Reassurance In Test #131 On Kenhub.com


Test #94 on
Vivareal.com.br
by
Rodrigo Maués
Feb 01, 2017
Mobile
Desktop
Signup
Rodrigo Maués Tested Pattern #14: Exposed Menu Options In Test #94 On Vivareal.com.br


Test #80 on
Vivareal.com.br
by
Rodrigo Maués
Jan 03, 2017
Mobile
Product
Rodrigo Maués Tested Pattern #18: Single Or Alternative Buttons In Test #80 On Vivareal.com.br


Test #16 on
Caffeineinformer.com
by
James Foster
Jul 01, 2016
Mobile
Home & Landing
James Foster Tested Pattern #2: Icon Labels In Test #16 On Caffeineinformer.com


Test #17 on
Caffeineinformer.com
by
James Foster
Jul 01, 2016
Mobile
Home & Landing
James Foster Tested Pattern #2: Icon Labels In Test #17 On Caffeineinformer.com


Test #18 on
Caffeineinformer.com
by
James Foster
Jul 01, 2016
Mobile
Home & Landing
James Foster Tested Pattern #2: Icon Labels In Test #18 On Caffeineinformer.com


This is a retest of Test017 with a lengthier testing duration.
Test #27 on
Adoramapix.com
by
Herman Klein
Mar 01, 2016
Desktop
Mobile
Product
Herman Klein Tested Pattern #11: Gradual Reassurance In Test #27 On Adoramapix.com


Test #6 on
Runrun.it
by
Franklin Valadares
Sep 15, 2015
Desktop
Mobile
Home & Landing
Franklin Valadares Tested Pattern #85: Benefit Button In Test #6 On Runrun.it


Test #4 on
by
Oskar Zabik
Dec 03, 2014
Mobile
Desktop
Product
Oskar Zabik Tested Pattern #54: Buy Now Or Smaller Commitment Button In Test #4


A simple experiment with a button label change - comparing "buy now" vs potentially easier "contact this seller now" buttons. This test ran on a marketplace product detail page with the intention of generating leads.