All Latest 650 A/B Tests

In this experiment, the number of displayed tile results were modified (fewer vs more listing tiles shown per page). Impact on lead starts and lead completions were measured (Mobilesegment).

In this experiment, the number of displayed tile results were modified (fewer vs more listing tiles shown per page). Impact on lead starts and lead completions were measured (Desktop segment).

The control had a clickable link "Use discount code" which would reveal an input field for a coupon code. The variation removed this link and input field. Impact on purchases was measured. (Desktop only)

The control had a clickable link "Use discount code" which would reveal an input field for a coupon code. The variation removed this link and input field. Impact on purchases was measured. (Mobile only)

The control had a clickable link "Use discount code" which would reveal an input field for a coupon code. The variation removed this link and input field. Impact on purchases was measured. (Mobile only)

The control had a clickable link "Use discount code" which would reveal an input field for a coupon code. The variation removed this link and input field. Impact on purchases was measured. (Desktop only)

In this experiment, two sets of distractions were removed from the checkout put. First, the search bar was removed from the top of the screen. Second, a series of app links were also removed from the bottom of the screen near the footer. Impact on checkouts was measured.

This was an experiment on the first checkout step where users would enter shipping information. The control had a longer footer with more additional sitewide links and a call to action to a newsletter. The variation removed these elements and kept the focus on the shipping information task. Impact on progression to next step and sales was measured.

In this experiment, the cheapest pricing plan was removed from a set of 2 options. This only left the most expensive pricing plan as the option. Impact on sales and revenue was measured.

In this experiment, a password field was removed from a signup / account creation step. Instead of asking for a password, users received an email with an auto-generated password. This experiment ran on mobile and impact on sales (post-signup) was measured.

In this experiment, hamburger navigation with product links, was removed from the shopping / add to cart page. Tertiary links (How It Works, Guarantee details and support pages) were also removed, while a "Secure Checkout" message was brought into the header. This header version was already present on the next checkout page, and was copied over one step earlier. The idea was to keep customers within the checkout flow. Impact on sales was measured.

In this shopping cart experiment, a tall footer was completely removed. The footer contained elements such as: app download links, a newsletter signup, secondary web site links, trust symbols, social media icons and company contant information. Impact on sales was measured.

In this experiment, the footer was simplified with multiple elements being removed (catalog request, secondary links, and a guarantee). Additionally, a more prominent phone number was also displayed.

In this experiment, top category navigation (with fly out categories) was removed from the shopping cart of an online store. Impact on sale transactions was measured.

A birthdate field was removed during a signup process for a paid contract cancellation service. Impact on progression (next step) and sales (completed transactions) was measured.

Do fewer confirmation form fields matter? In this experiment, redundant password and email confirmation fields were removed during a signup / checkout funnel. Impact on signups was measured.

In this experiment, products which were out of stock were removed from listing pages and replaced with in stock ones (not visible in the screenshot). 

In this experiment, the telephone field was removed from a lead form on a property page. Impact on leads was measured.

The variation here has more condensed product tiles being shown on a homepage. Two pieces of information were removed: product descriptions and past selections. Impact on product page visits and total sales was measured.

In this experiment, 3 form fields were removed (postponed to a next step) from the homepage leaving only a "Start Trail" button. When users clicked on the "Start A Free 14 Day Trial" button, in both the control and variation they've seen the same next registration page with all of the fields. The registration page repeated the same fields with their corresponding values, as well as asked for a password as an extra field. The experiment measured successful leads.