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Test #280 on Volders.de by Alexander KriegerAlexander Krieger Jan 24, 2020 Desktop Mobile Signup

Alexander Tested Pattern #3: Fewer Form Fields On Volders.de

- Variant A
- Variant B

In this experiment on a contract cancellation funnel, one field was removed - a secondary contract ID. The control and variation both had a primary "customer ID" with which to identify and cancel someone's contract with.

Test #278 on by Someone Someone Jan 15, 2020 Mobile Shopping Cart

Someone Tested Pattern #64: Tunnel

- Variant A
- Variant B

In this experiment, multiple elemenets were removed from the bottom of the cart page. This was done to see if they were potential distractions that hindered the purchase process. The elements included such things as: Order details (visible on other pages), large product photo, a "what you receive" section with selling points, more reassurances, and a newsletter subscribe box.

Test #224 on by Alex JamesAlex James Feb 11, 2019 Desktop Home & Landing

Alex Tested Pattern #3: Fewer Form Fields

- Variant A
- Variant B

This experiment reduced the search form by removing the distance field.

Test #210 on Bomgar.com by Lee ElkinsLee Elkins Nov 13, 2018 Desktop Mobile Home & Landing

Lee Tested Pattern #64: Tunnel On Bomgar.com

- Variant A
- Variant B

In this experiment, the header navigation links were removed on a landing page in order to provide more focus to the signup form.

Test #200 on Trydesignlab.com by Will AndersonWill Anderson Sep 14, 2018 Desktop Mobile Home & Landing

Will Tested Pattern #52: How It Works On Trydesignlab.com

- Variant A
- Variant B

In this experiment, a "How It Works" content section was removed.

Test #165 on Bomgar.com by Lee ElkinsLee Elkins Apr 04, 2018 Desktop Signup

Lee Tested Pattern #64: Tunnel On Bomgar.com

- Variant A
- Variant B
- Variant A
- Variant B

Test #155 on Mt.com by Vito MediavillaVito Mediavilla Feb 22, 2018 Mobile Product

Vito Tested Pattern #3: Fewer Form Fields On Mt.com

- Variant A
- Variant B

Test #114 on Akademiafotografii.p... by Grzegorz JancewiczGrzegorz Jancewicz Sep 01, 2017 Desktop Listing

Grzegorz Tested Pattern #32: Condensed List On Akademiafotografii.p...

- Variant A
- Variant B

Test #85 on Vivareal.com.br by Rodrigo MauésRodrigo Maués Mar 01, 2017 Desktop Mobile Product

Rodrigo Tested Pattern #3: Fewer Form Fields On Vivareal.com.br

- Variant A
- Variant B

Test #11 on Prizegrab.com by Greg Van HornGreg Van Horn Oct 20, 2016 Desktop Home & Landing

Greg Tested Pattern #3: Fewer Form Fields On Prizegrab.com

- Variant A
- Variant B

Test #42 on Adoramapix.com by Herman KleinHerman Klein May 11, 2016 Shopping Cart

Herman Tested Pattern #1: Remove Coupon Fields On Adoramapix.com

- Variant A
- Variant B

Test #28 on Digitalmarketer.com by Justin RondeauJustin Rondeau Mar 01, 2016 Desktop Home & Landing

Justin Tested Pattern #3: Fewer Form Fields On Digitalmarketer.com

- Variant A
- Variant B

Test #121 on Bionicgloves.com by VWO VWO Mar 13, 2015 Shopping Cart

VWO Tested Pattern #1: Remove Coupon Fields On Bionicgloves.com

- Variant A
- Variant B

VWO.com published this test which removed two coupon fields on a shopping cart: a gift card code and a special offer code.