All Latest 617 A/B Tests

Test #280 on Volders.de by Alexander KriegerAlexander Krieger Jan 24, 2020 Desktop Mobile Signup X.X% Sales

Alexander Tested Pattern #3: Fewer Form Fields On Volders.de

 - Variant A
 - Variant B

In this experiment on a contract cancellation funnel, one field was removed - a secondary contract ID. The control and variation both had a primary "customer ID" with which to identify and cancel someone's contract with.

Which A Or B Actually Wins? Find Out Before You Test.

Members see every test result — the winners, the flat ones, and the losers — along with exact effects and sample sizes. Use it to estimate your tests and prioritize by probability, not gut feel. Start every experiment with the odds on your side.

Test #278 on by Someone Someone Jan 15, 2020 Mobile Shopping Cart X.X% Sales

Someone Tested Pattern #64: Tunnel

 - Variant A
 - Variant B

In this experiment, multiple elemenets were removed from the bottom of the cart page. This was done to see if they were potential distractions that hindered the purchase process. The elements included such things as: Order details (visible on other pages), large product photo, a "what you receive" section with selling points, more reassurances, and a newsletter subscribe box.

Test #224 on by Alex JamesAlex James Feb 11, 2019 Desktop Home & Landing X.X% Progression

Alex Tested Pattern #3: Fewer Form Fields

 - Variant A
 - Variant B

This experiment reduced the search form by removing the distance field.

Test #210 on Bomgar.com by Lee ElkinsLee Elkins Nov 13, 2018 Desktop Mobile Home & Landing X.X% Signups

Lee Tested Pattern #64: Tunnel On Bomgar.com

 - Variant A
 - Variant B

In this experiment, the header navigation links were removed on a landing page in order to provide more focus to the signup form.

Test #200 on Trydesignlab.com by Will AndersonWill Anderson Sep 14, 2018 Desktop Mobile Home & Landing X.X% Sales

Will Tested Pattern #52: How It Works On Trydesignlab.com

 - Variant A
 - Variant B

In this experiment, a "How It Works" content section was removed.

Test #121 on Bionicgloves.com by VWO VWO Mar 13, 2015 Shopping Cart X.X% Revenue

VWO Tested Pattern #1: Remove Coupon Fields On Bionicgloves.com

 - Variant A
 - Variant B

VWO.com published this test which removed two coupon fields on a shopping cart: a gift card code and a special offer code.