All Latest 617 A/B Tests
Test #280 on
Volders.de
by
Alexander Krieger
Jan 24, 2020
Desktop
Mobile
Signup
X.X%
Sales
Alexander Tested Pattern #3: Fewer Form Fields On Volders.de
In this experiment on a contract cancellation funnel, one field was removed - a secondary contract ID. The control and variation both had a primary "customer ID" with which to identify and cancel someone's contract with.
Which A Or B Actually Wins? Find Out Before You Test.
Members see every test result — the winners, the flat ones, and the losers — along with exact effects and sample sizes. Use it to estimate your tests and prioritize by probability, not gut feel. Start every experiment with the odds on your side.
Test #278 on
by
Someone
Jan 15, 2020
Mobile
Shopping Cart
X.X%
Sales
Someone Tested Pattern #64: Tunnel
In this experiment, multiple elemenets were removed from the bottom of the cart page. This was done to see if they were potential distractions that hindered the purchase process. The elements included such things as: Order details (visible on other pages), large product photo, a "what you receive" section with selling points, more reassurances, and a newsletter subscribe box.
Test #224 on
by
Alex James
Feb 11, 2019
Desktop
Home & Landing
X.X%
Progression
Alex Tested Pattern #3: Fewer Form Fields
This experiment reduced the search form by removing the distance field.
Test #210 on
Bomgar.com
by
Lee Elkins
Nov 13, 2018
Desktop
Mobile
Home & Landing
X.X%
Signups
Lee Tested Pattern #64: Tunnel On Bomgar.com
In this experiment, the header navigation links were removed on a landing page in order to provide more focus to the signup form.
Test #200 on
Trydesignlab.com
by
Will Anderson
Sep 14, 2018
Desktop
Mobile
Home & Landing
X.X%
Sales
Will Tested Pattern #52: How It Works On Trydesignlab.com
In this experiment, a "How It Works" content section was removed.
Test #165 on
Bomgar.com
by
Lee Elkins
Apr 04, 2018
Desktop
Signup
X.X%
Signups
Lee Tested Pattern #64: Tunnel On Bomgar.com
Test #155 on
Mt.com
by
Vito Mediavilla
Feb 22, 2018
Mobile
Product
X.X%
Leads
Vito Tested Pattern #3: Fewer Form Fields On Mt.com
Test #114 on
Akademiafotografii.p...
by Grzegorz Jancewicz
Sep 01, 2017
Desktop
Listing
X.X%
Leads
Grzegorz Tested Pattern #32: Condensed List On Akademiafotografii.p...
Test #85 on
Vivareal.com.br
by
Rodrigo Maués
Mar 01, 2017
Desktop
Mobile
Product
X.X%
Leads
Rodrigo Tested Pattern #3: Fewer Form Fields On Vivareal.com.br
Test #11 on
Prizegrab.com
by Greg Van Horn
Oct 20, 2016
Desktop
Home & Landing
X.X%
Leads
Greg Tested Pattern #3: Fewer Form Fields On Prizegrab.com
Test #42 on
Adoramapix.com
by
Herman Klein
May 11, 2016
Shopping Cart
X.X%
Sales
Herman Tested Pattern #1: Remove Coupon Fields On Adoramapix.com
Test #28 on
Digitalmarketer.com
by
Justin Rondeau
Mar 01, 2016
Desktop
Home & Landing
X.X%
Leads
Justin Tested Pattern #3: Fewer Form Fields On Digitalmarketer.com
Test #121 on
Bionicgloves.com
by
VWO
Mar 13, 2015
Shopping Cart
X.X%
Revenue
VWO Tested Pattern #1: Remove Coupon Fields On Bionicgloves.com
VWO.com published this test which removed two coupon fields on a shopping cart: a gift card code and a special offer code.