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Test #565 on Umbraco.com by Lars Skjold Iversen Nov 30, 2024 Desktop Home & Landing
Lars Skjold Iversen Tested Pattern #129: Right Or Left Aligned Forms In Test #565 On Umbraco.com
In this experiment, the right vs left position of a form (at the bottom of a landing page) was a/b tested. Impact on progression and form completion was measured.
Test #563 on Expertinstitute.com by Ardit Veliu Nov 19, 2024 Desktop Home & Landing
Ardit Veliu Tested Pattern #108: Frequently Asked Questions In Test #563 On Expertinstitute.com
In this RETEST experiment, a Frequently Asked Questions section was added near the bottom of a short lead gen form. This test ran on one of Expert Institute's landing pages for their expert witness seeking services. Impact on leads was measured. It was also triggered by users who scrolled at least 100px downwards towards the FAQ section.
Test #542 on Expertinstitute.com by Ardit Veliu Jul 17, 2024 Desktop Home & Landing
Ardit Veliu Tested Pattern #108: Frequently Asked Questions In Test #542 On Expertinstitute.com
In this experiment, a Frequently Asked Questions section was added near the bottom of a short lead gen form. This test ran on one of Expert Institute's landing pages for their expert witness seeking services. Impact on leads was measured.
Test #471 on Expertinstitute.com by Ardit Veliu May 25, 2023 Desktop Mobile Home & Landing
Ardit Veliu Tested Pattern #48: Video Testimonials In Test #471 On Expertinstitute.com
In this experiment, a video testimonial was added mid page onto a signup / lead form page.
Test #472 on Expertinstitute.com by Ardit Veliu May 25, 2023 Desktop Mobile Home & Landing
Ardit Veliu Tested Pattern #48: Video Testimonials In Test #472 On Expertinstitute.com
In this experiment, three video testimonials were added mid page onto a signup / lead form page.
Test #469 on by Ardit Veliu Apr 28, 2023 Desktop Signup
Ardit Veliu Tested Pattern #129: Right Or Left Aligned Forms In Test #469
In this experiment, a right side form shifted in position to the left. Impact on leads was measured.
Test #464 on Expertinstitute.com by Ardit Veliu Mar 31, 2023 Desktop Mobile Home & Landing
Ardit Veliu Tested Pattern #7: Social Counts In Test #464 On Expertinstitute.com
In this experiment, copy was added which showed the number of experts (in a given category) a person may gain access to after filling out a lead form. The context of this is a lead-gen landing page where people are seeking experts for legal purposes. Impact on initial progression (of a multi step form) and completed leads was measured.
Test #455 on Expertinstitute.com by Ardit Veliu Feb 16, 2023 Desktop Mobile Home & Landing
Ardit Veliu Tested Pattern #117: Company Logos In Test #455 On Expertinstitute.com
In this experiment, supporting university logos were appended near the primary call to action for additional credibility. These logos were placed around the middle of long landing pages on Expert Institute's web site (where experts for legal advice are searched). Impact on total leads was measured.
Test #448 on Zapimoveis.com.br by Vinicius Barros Peixoto Dec 30, 2022 Desktop Mobile Product
Vinicius Barros Peixoto Tested Pattern #21: What It's Worth In Test #448 On Zapimoveis.com.br
In this experiment, the B variation showed the relative discount in price from within the most recent 12 months as a percentage point. A tooltip was also shown which explained this message on hover.
Test #447 on Vivareal.com.br by Vinicius Barros Peixoto Dec 23, 2022 Mobile Listing
Vinicius Barros Peixoto Tested Pattern #18: Single Or Alternative Buttons In Test #447 On Vivareal.com.br
In this experiment, an additional call to action (Whatsapp link) was added on a listing page of one of Brazil's largest real estate sites.In the variation the 3 calls to action include: a link that launched the phone interaction, a general contact lead form, and finally the Whatsapp link (added in the variant). Impact on total lead starts and completions was measured.
Test #445 on Phorest.com by Sorcha Mullis Dec 14, 2022 Desktop Mobile Home & Landing
Sorcha Mullis Tested Pattern #33: Example Situations In Test #445 On Phorest.com
In this experiment, five clickable feature elements were surfaced on the homepage. Clicking on any of these 5 elements launched an Instastory-like short 10 second video in full screen. These videos explained the key features of the software being offered. Impact on lead generation was measured.
Test #439 on Designlab.com by Daniel Shapiro Oct 31, 2022 Desktop Mobile Home & Landing
Daniel Shapiro Tested Pattern #18: Single Or Alternative Buttons In Test #439 On Designlab.com
This was a larger leap experiment with numerous changes to the header part of a design program landing page. One of the key changes however was a shift from a single to multiple call to actions for lead generation. In the control, all potential leads would first funnel through a single syllabus download flow. In the variation, users were given three visible choices: download syllabus, webinar signup and/or book a live call with admissions. Impact on overall generated leads was measured, as well as paid enrollments.
Test #438 on Phorest.com by Sorcha Mullis Oct 28, 2022 Desktop Mobile Home & Landing
Sorcha Mullis Tested Pattern #18: Single Or Alternative Buttons In Test #438 On Phorest.com
In this experiment, the addition of a secondary CTA for lead generation in the nav and the hero were tested. The additional button invited users to watch a gated demo video (approx 12 minutes). Clicking the CTA triggered a pop-up form collecting some basic contact information before the user could access the video page. Total leads were measured with lead form submittions.
Test #437 on Vivareal.com.br by Rodrigo Maués Oct 28, 2022 Desktop Mobile Listing
Rodrigo Maués Tested Pattern #18: Single Or Alternative Buttons In Test #437 On Vivareal.com.br
In this experiment, an additional and alternative text based call to action link was added on real estate properity listings. Instead of only having "Ligar" ("Call"), "Enviar mensagem" was also appended ("Send Message"). This additional link lead to a lead-gen form.
Test #436 on Designlab.com by Daniel Shapiro Oct 25, 2022 Desktop Mobile Home & Landing
Daniel Shapiro Tested Pattern #7: Social Counts In Test #436 On Designlab.com
In this experiment, social proof and scarcity messages were shown on a course enrollment landing page. When students were starting to sign up at the beginning of each month (with greater availability), a simpler "X students have already enrolled in the next cohort" message was used.
Later in the month when fewer spots were available, a more scarce message was used with the following copy "ONLY X SPOTS available in the next cohort".
In both cases, the numbers were accurate and dynamically updated.
Test #433 on Expertinstitute.com by Ardit Veliu Sep 30, 2022 Desktop Mobile Signup
Ardit Veliu Tested Pattern #20: Canned Response In Test #433 On Expertinstitute.com
In this experiment a dynamic canned response was added to a lead form. The contents of the copy reflected a handful of user choices from other form field selections. Impact on leads / form submissions was measured.
Test #426 on Phorest.com by Sorcha Mullis Aug 09, 2022 Desktop Mobile Home & Landing
Sorcha Mullis Tested Pattern #9: Multiple Steps In Test #426 On Phorest.com
In this experiment, a single step popup modal was tested against a 4 step sign up funnel. Users entered the experiment on the homepage and the behavior of the two buttons, book a demo and get a quote, was adjusted. Impact on leads was measured.
Test #423 on Expertinstitute.com by Ardit Veliu Jul 26, 2022 Desktop Mobile Home & Landing
Ardit Veliu Tested Pattern #110: Optional Field Labels In Test #423 On Expertinstitute.com
In this experiment, an "optional" label was shown near a message form field. Impact on overall leads was measured (requesting experts).
Test #420 on Designlab.com by Daniel Shapiro Jul 12, 2022 Desktop Mobile Product
Daniel Shapiro Tested Pattern #115: Pricing Comparison Table In Test #420 On Designlab.com
In this experiment, pricing plans were laid out horizontally for easier comparison. In the variation, most of the plan benefits, features and differences were also referenced using a single lable that was left-aligned. The idea was to make the variables aligned and therefore more comparable.
This pricing table appeared at the bottom of a long design program landing page. Impact on leads and applications was measured.
Test #416 on Designlab.com by Daniel Shapiro Jun 20, 2022 Desktop Mobile Product
Daniel Shapiro Tested Pattern #105: Lead Magnets In Test #416 On Designlab.com
In this experiment, copy was added which communicated that students signing up for a course would receive extra design resources (the lead magnet). This was added in multiple states of the course page. Impact on lead generation and enrollment was measured.