All Latest 650 A/B Tests

Test #155 on Mt.com by Vito MediavillaVito Mediavilla Feb 22, 2018 Mobile Product X.X% Leads

Vito Tested Pattern #3: Fewer Form Fields On Mt.com

Pattern #3: Fewer Form Fields - Variant A
Pattern #3: Fewer Form Fields - Variant B
Total Sample: 8,652 • Statistical Power at 5% MDE: 5.3%

Which A Or B Actually Wins? Find Out Before You Test.

Members see every test result — the winners, the flat ones, and the losers — along with exact effects and sample sizes. Use it to estimate your tests and prioritize by probability, not gut feel. Start every experiment with the odds on your side.

Get Access to All Test Results

Test #146 on Goodui.org by Jakub LinowskiJakub Linowski Jan 25, 2018 Desktop Mobile Home & Landing X.X% Leads

Jakub Tested Pattern #49: Above The Fold Call To Action On Goodui.org

Pattern #49: Above The Fold Call To Action - Variant A
Pattern #49: Above The Fold Call To Action - Variant B
Total Sample: 1,090 • Statistical Power at 5% MDE: 3.3%

Test #143 on Vivareal.com.br by Rodrigo MauésRodrigo Maués Jan 14, 2018 Desktop Listing X.X% Leads

Rodrigo Tested Pattern #56: Hover Button On Vivareal.com.br

Pattern #56: Hover Button - Variant A
Pattern #56: Hover Button - Variant B
Total Sample: 2,594,182 • Statistical Power at 5% MDE: 99.9%

Test #141 on Trydesignlab.com by Daniel ShapiroDaniel Shapiro Jan 05, 2018 Desktop Mobile Product X.X% Leads

Daniel Tested Pattern #49: Above The Fold Call To Action On Trydesignlab.com

Pattern #49: Above The Fold Call To Action - Variant A
Pattern #49: Above The Fold Call To Action - Variant B

The variation introduced a call to action at the top of the screen that linked to a form deep down on a long course page.
Total Sample: 5,789 • Statistical Power at 5% MDE: 6.4%

Test #140 on Akademiafotografii.p... by Grzegorz JancewiczGrzegorz Jancewicz Jan 05, 2018 Desktop Mobile Product X.X% Leads

Grzegorz Tested Pattern #46: Pay Later On Akademiafotografii.p...

Pattern #46: Pay Later - Variant A
Pattern #46: Pay Later - Variant B

The test was run on multiple course pages. The screenshot contains the cropped bottom part of a long screen with an exposed signup form. The variation introduced additional text above the form which states: "Free Cancellation. Payment is not required today".
Total Sample: 37,727 • Statistical Power at 5% MDE: 19.9%

Test #135 on Akademiafotografii.p... by Grzegorz JancewiczGrzegorz Jancewicz Dec 18, 2017 Desktop Home & Landing X.X% Leads

Grzegorz Tested Pattern #4: Testimonials On Akademiafotografii.p...

Pattern #4: Testimonials - Variant A
Pattern #4: Testimonials - Variant B
Total Sample: 3,927 • Statistical Power at 5% MDE: 5.8%

Test #132 on Sjvc.edu by Phillip BarnesPhillip Barnes Dec 12, 2017 Mobile Home & Landing X.X% Leads

Phillip Tested Pattern #41: Sticky Call To Action On Sjvc.edu

Pattern #41: Sticky Call To Action - Variant A
Pattern #41: Sticky Call To Action - Variant B

In this test, a footer with a button to a lead form was turned into a floating one.
Total Sample: 1,437 • Statistical Power at 5% MDE: 4.2%

Test #128 on Acousticalsurfaces.c... by Nina BayattiNina Bayatti Dec 02, 2017 Desktop Signup X.X% Leads

Nina Tested Pattern #20: Canned Response On Acousticalsurfaces.c...

Pattern #20: Canned Response - Variant A
Pattern #20: Canned Response - Variant B
Total Sample: 2,951 • Statistical Power at 5% MDE: 7.1%

Test #127 on Glass.net by Mark FreedleMark Freedle Nov 23, 2017 Desktop Mobile Listing X.X% Leads

Mark Tested Pattern #42: Countdown Timer On Glass.net

Pattern #42: Countdown Timer - Variant A
Pattern #42: Countdown Timer - Variant B
Total Sample: 61,034 • Statistical Power at 5% MDE: 23.7%

Test #125 on Vivareal.com.br by Rodrigo MauésRodrigo Maués Nov 13, 2017 Desktop Product X.X% Leads

Rodrigo Tested Pattern #38: Faded Background Form On Vivareal.com.br

Pattern #38: Faded Background Form - Variant A
Pattern #38: Faded Background Form - Variant B
Total Sample: 2,628,666 • Statistical Power at 5% MDE: 99.9%

Test #119 on Vivareal.com.br by Rodrigo MauésRodrigo Maués Nov 01, 2017 Desktop Listing X.X% Leads

Rodrigo Tested Pattern #36: Fewer Or More Results On Vivareal.com.br

Pattern #36: Fewer Or More Results - Variant A
Pattern #36: Fewer Or More Results - Variant B
Total Sample: 2,452,622 • Statistical Power at 5% MDE: 99.9%

Test #120 on Vivareal.com.br by Rodrigo MauésRodrigo Maués Nov 01, 2017 Desktop Listing X.X% Leads

Rodrigo Tested Pattern #37: List Or Grid View On Vivareal.com.br

Pattern #37: List Or Grid View - Variant A
Pattern #37: List Or Grid View - Variant B
Total Sample: 1,847,933 • Statistical Power at 5% MDE: 99.9%

Test #116 on Homewarrantyreviews.... by Sumantha ShankaranarayanaSumantha Shankaranarayana Oct 01, 2017 Desktop Home & Landing X.X% Leads

Sumantha Tested Pattern #33: Example Situations On Homewarrantyreviews....

Pattern #33: Example Situations - Variant A
Pattern #33: Example Situations - Variant B
Total Sample: 5,581 • Statistical Power at 5% MDE: 8.2%

Test #118 on Akademiafotografii.p... by Grzegorz JancewiczGrzegorz Jancewicz Oct 01, 2017 Desktop Product X.X% Leads

Grzegorz Tested Pattern #34: Open In A New Tab On Akademiafotografii.p...

Pattern #34: Open In A New Tab - Variant A
Pattern #34: Open In A New Tab - Variant B

The only change in this test was the way links were opened on this course listings page. Variation A opened links in the same window, and variation B opened them in a new tab (and focusing on the newly opened screen).
Total Sample: 3,923 • Statistical Power at 5% MDE: 5.8%

Test #115 on Akademiafotografii.p... by Grzegorz JancewiczGrzegorz Jancewicz Sep 01, 2017 Desktop Product X.X% Leads

Grzegorz Tested Pattern #4: Testimonials On Akademiafotografii.p...

Pattern #4: Testimonials - Variant A
Pattern #4: Testimonials - Variant B
Total Sample: 13,817 • Statistical Power at 5% MDE: 9.8%

Test #114 on Akademiafotografii.p... by Grzegorz JancewiczGrzegorz Jancewicz Sep 01, 2017 Desktop Listing X.X% Leads

Grzegorz Tested Pattern #32: Condensed List On Akademiafotografii.p...

Pattern #32: Condensed List - Variant A
Pattern #32: Condensed List - Variant B
Total Sample: 3,363 • Statistical Power at 5% MDE: 5.3%

Test #113 on Vivareal.com.br by Rodrigo MauésRodrigo Maués Sep 01, 2017 Desktop Listing X.X% Leads

Rodrigo Tested Pattern #31: Instant Filter Results On Vivareal.com.br

Pattern #31: Instant Filter Results - Variant A
Pattern #31: Instant Filter Results - Variant B
Total Sample: 238,851 • Statistical Power at 5% MDE: 99.7%

Test #100 on Vivareal.com.br by Rodrigo MauésRodrigo Maués Aug 01, 2017 Mobile Product X.X% Leads

Rodrigo Tested Pattern #20: Canned Response On Vivareal.com.br

Pattern #20: Canned Response - Variant A
Pattern #20: Canned Response - Variant B
Total Sample: 203,704 • Statistical Power at 5% MDE: 52.6%

Test #112 on Glass.net by Mark FreedleMark Freedle Jul 14, 2017 Desktop Mobile Signup X.X% Leads

Mark Tested Pattern #20: Canned Response On Glass.net

Pattern #20: Canned Response - Variant A
Pattern #20: Canned Response - Variant B
Total Sample: 13,197 • Statistical Power at 5% MDE: 21.2%

Test #108 on Acousticalsurfaces.c... by Julian GaviriaJulian Gaviria Jun 01, 2017 Desktop Home & Landing X.X% Leads

Julian Tested Pattern #13: Centered Forms & Buttons On Acousticalsurfaces.c...

Pattern #13: Centered Forms & Buttons - Variant A
Pattern #13: Centered Forms & Buttons - Variant B
Total Sample: 2,410 • Statistical Power at 5% MDE: 8%