All Latest 650 A/B Tests

Test #15 on Embracepetinsurance.... by Matt AsterMatt Aster Aug 28, 2015 Desktop Home & Landing X.X% Leads

Matt Tested Pattern #8: Natural Language Forms On Embracepetinsurance....

Pattern #8: Natural Language Forms - Variant A
Pattern #8: Natural Language Forms - Variant B
Total Sample: 18,638 • Statistical Power at 5% MDE: 81.8%

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Test #1 by Oskar ZabikOskar Zabik May 01, 2015 Desktop Product X.X% Leads

Oskar Tested Pattern #9: Multiple Steps

Pattern #9: Multiple Steps - Variant A
Pattern #9: Multiple Steps - Variant B
Total Sample: 18,081 • Statistical Power at 5% MDE: 9.5%

Test #4 by Oskar ZabikOskar Zabik Dec 03, 2014 Mobile Desktop Product X.X% Leads

Oskar Tested Pattern #54: Buy Now Or Smaller Commitment Button

Pattern #54: Buy Now Or Smaller Commitment Button - Variant A
Pattern #54: Buy Now Or Smaller Commitment Button - Variant B

A simple experiment with a button label change - comparing "buy now" vs potentially easier "contact this seller now" buttons. This test ran on a marketplace product detail page with the intention of generating leads.
Total Sample: 5,809 • Statistical Power at 5% MDE: 5%