All Latest 634 A/B Tests

Test #96 on 3dhubs.com by Rob DraaijerRob Draaijer Apr 21, 2017 Desktop Mobile Home & Landing X.X% Leads

Rob Tested Pattern #61: Local Headline On 3dhubs.com

 - Variant A
 - Variant B
Total Sample: 20,274 Statistical Power at 5% MDE: 14.5%

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Test #90 on Vivareal.com.br by Rodrigo MauésRodrigo Maués Apr 01, 2017 Desktop Home & Landing X.X% Leads

Rodrigo Tested Pattern #13: Centered Forms & Buttons On Vivareal.com.br

 - Variant A
 - Variant B
Total Sample: 18,408 Statistical Power at 5% MDE: 52.4%

Test #87 on Vivareal.com.br by Rodrigo MauésRodrigo Maués Mar 01, 2017 Desktop Mobile Product X.X% Leads

Rodrigo Tested Pattern #15: Bulleted Reassurances On Vivareal.com.br

 - Variant A
 - Variant B
Total Sample: 102,305 Statistical Power at 5% MDE: 44%

Test #85 on Vivareal.com.br by Rodrigo MauésRodrigo Maués Mar 01, 2017 Desktop Mobile Product X.X% Leads

Rodrigo Tested Pattern #3: Fewer Form Fields On Vivareal.com.br

 - Variant A
 - Variant B
Total Sample: 102,331 Statistical Power at 5% MDE: 49.3%

Test #80 on Vivareal.com.br by Rodrigo MauésRodrigo Maués Jan 03, 2017 Mobile Product X.X% Leads

Rodrigo Tested Pattern #18: Single Or Alternative Buttons On Vivareal.com.br

 - Variant A
 - Variant B
Total Sample: 58,510 Statistical Power at 5% MDE: 45.4%

Test #91 on 3dhubs.com by Rob DraaijerRob Draaijer Jan 01, 2017 Desktop Listing X.X% Leads

Rob Tested Pattern #9: Multiple Steps On 3dhubs.com

 - Variant A
 - Variant B

In this experiment, a long form with multiple steps was broken down into a progressive interaction form. In the B variant, as users would complete particular steps, new ones would be communicated subtly and finally come into full view.

Total Sample: 54,916 Statistical Power at 5% MDE: 54.3%

Test #77 on Easycredit.se by Hugo PalmHugo Palm Dec 05, 2016 Desktop Mobile Signup X.X% Leads

Hugo Tested Pattern #5: Top Aligned Labels On Easycredit.se

 - Variant A
 - Variant B
Total Sample: 8,292 Statistical Power at 5% MDE: 94.8%

Test #11 on Prizegrab.com by Greg Van HornGreg Van Horn Oct 20, 2016 Desktop Home & Landing X.X% Leads

Greg Tested Pattern #3: Fewer Form Fields On Prizegrab.com

 - Variant A
 - Variant B
Total Sample: 3,142 Statistical Power at 5% MDE: 8.2%

Test #14 on Prizegrab.com by Greg Van HornGreg Van Horn Oct 20, 2016 Desktop Home & Landing X.X% Leads

Greg Tested Pattern #8: Natural Language Forms On Prizegrab.com

 - Variant A
 - Variant B
Total Sample: 3,133 Statistical Power at 5% MDE: 8.8%

Test #59 on by Someone Someone Oct 01, 2016 Home & Landing X.X% Leads

Someone Tested Pattern #8: Natural Language Forms

 - Variant A
 - Variant B
Total Sample: 3,716 Statistical Power at 5% MDE: 7.7%

Test #58 on Bingocardcreator.com by Patrick McKenziePatrick McKenzie Aug 26, 2016 Desktop Home & Landing X.X% Leads

Patrick Tested Pattern #8: Natural Language Forms On Bingocardcreator.com

 - Variant A
 - Variant B
Total Sample: 736 Statistical Power at 5% MDE: 6.3%

Test #54 on by Chris GowardChris Goward Aug 11, 2016 Desktop Mobile Product X.X% Leads

Chris Tested Pattern #7: Social Counts

 - Variant A
 - Variant B

Client background (e.g. industry, business model):

This client is a healthcare company: their website is designed for lead generation. This company collects leads for their kidney-focused programs and ultimately provides kidney dialysis for those who decide to become patients.

 

Experiment background:

This experiment was focused on a right rail and the goal was to encourage more users to sign up to download the client’s free diabetes-friendly cookbook.

Total Sample: 95,073 Statistical Power at 5% MDE: 12.4%

Test #38 on Mt.com by Vito MediavillaVito Mediavilla May 01, 2016 Desktop Product X.X% Leads

Vito Tested Pattern #10: Postponed Modal Forms On Mt.com

 - Variant A
 - Variant B
Total Sample: 13,526 Statistical Power at 5% MDE: 9.2%

Test #65 on Digitalmarketer.com by Justin RondeauJustin Rondeau Mar 01, 2016 Desktop Home & Landing X.X% Leads

Justin Tested Pattern #10: Postponed Modal Forms On Digitalmarketer.com

 - Variant A
 - Variant B
Total Sample: 5,788 Statistical Power at 5% MDE: 49.1%

Test #28 on Digitalmarketer.com by Justin RondeauJustin Rondeau Mar 01, 2016 Desktop Home & Landing X.X% Leads

Justin Tested Pattern #3: Fewer Form Fields On Digitalmarketer.com

 - Variant A
 - Variant B
Total Sample: 6,315 Statistical Power at 5% MDE: 35.5%

Test #15 on Embracepetinsurance.... by Matt AsterMatt Aster Aug 28, 2015 Desktop Home & Landing X.X% Leads

Matt Tested Pattern #8: Natural Language Forms On Embracepetinsurance....

 - Variant A
 - Variant B
Total Sample: 18,638 Statistical Power at 5% MDE: 81.8%

Test #1 on by Oskar ZabikOskar Zabik May 01, 2015 Desktop Product X.X% Leads

Oskar Tested Pattern #9: Multiple Steps

 - Variant A
 - Variant B
Total Sample: 18,081 Statistical Power at 5% MDE: 9.5%

Test #4 on by Oskar ZabikOskar Zabik Dec 03, 2014 Mobile Desktop Product X.X% Leads

Oskar Tested Pattern #54: Buy Now Or Smaller Commitment Button

 - Variant A
 - Variant B

A simple experiment with a button label change - comparing "buy now" vs potentially easier "contact this seller now" buttons. This test ran on a marketplace product detail page with the intention of generating leads.

Total Sample: 5,809 Statistical Power at 5% MDE: 5%