All Latest 634 A/B Tests

Test #215 on Vivareal.com.br by Vinicius Barros PeixotoVinicius Barros Peixoto Dec 21, 2018 Mobile Listing X.X% Leads

Vinicius Tested Pattern #92: Already Viewed Label On Vivareal.com.br

- Variant A
- Variant B

The idea of this test was to add a "Viewed" label on a listing page to indicate listings which have already been viewed by users.
Total Sample: 2,452,026 • Statistical Power at 5% MDE: 99.9%

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Test #213 on Mt.com by Vito MediavillaVito Mediavilla Dec 04, 2018 Desktop Mobile Signup X.X% Leads

Vito Tested Pattern #85: Benefit Button On Mt.com

- Variant A
- Variant B

In this variation, a longer button label with a clearer benefit was tested against a shorter one.
Total Sample: 26,639 • Statistical Power at 5% MDE: 12.8%

Test #212 on Mt.com by Vito MediavillaVito Mediavilla Dec 04, 2018 Desktop Mobile Product X.X% Leads

Vito Tested Pattern #60: Repeated Bottom Call To Action On Mt.com

- Variant A
- Variant B

In this experiment, a call to action was repeated at the bottom of the product page. Additional certification icons were also added for additional reassurance.
Total Sample: 26,467 • Statistical Power at 5% MDE: 9.7%

Test #209 on Vivareal.com.br by Vinicius Barros PeixotoVinicius Barros Peixoto Nov 12, 2018 Mobile Listing X.X% Leads

Vinicius Tested Pattern #34: Open In A New Tab On Vivareal.com.br

- Variant A
- Variant B

The idea of this experiment was taking advantage of mobile browser behavior. When a link is open in a new tab on mobile browsers, and users hit the back button, the tab closes and users get back exactly where they were before without any new result page load.
Total Sample: 778,955 • Statistical Power at 5% MDE: 99.9%

Test #208 on Thomasnet.com by Julian GaviriaJulian Gaviria Nov 02, 2018 Desktop Mobile Listing X.X% Leads

Julian Tested Pattern #88: Action Button On Thomasnet.com

- Variant A
- Variant B

In this variation, the button labels were changed from "Profile" to "View Supplier".
Total Sample: 39,170 • Statistical Power at 5% MDE: 7.2%

Test #9 on by Rick DawsonRick Dawson Sep 28, 2018 Desktop Mobile Home & Landing X.X% Leads

Rick Tested Pattern #83: Progressive Fields

- Variant A
- Variant B
Total Sample: 27,947 • Statistical Power at 5% MDE: 18.5%

Test #200 on Trydesignlab.com by Will AndersonWill Anderson Sep 14, 2018 Desktop Mobile Home & Landing X.X% Leads

Will Tested Pattern #52: How It Works On Trydesignlab.com

- Variant A
- Variant B

In this experiment, a "How It Works" content section was removed.
Total Sample: 33,802 • Statistical Power at 5% MDE: 7.4%

Test #196 on Vivareal.com.br by Vinicius Barros PeixotoVinicius Barros Peixoto Aug 14, 2018 Mobile Listing X.X% Leads

Vinicius Tested Pattern #80: Persistent Filters On Vivareal.com.br

- Variant A
- Variant B

The experiment goal was automatically applying filters the users have already done in our result page, during their navigation to the site. The variation always applied the filters in the same session and asked users on new sessions.
Total Sample: 441,738 • Statistical Power at 5% MDE: 99.9%

Test #185 on Retrome.pl by Grzegorz JancewiczGrzegorz Jancewicz Jul 03, 2018 Mobile Listing X.X% Leads

Grzegorz Tested Pattern #49: Above The Fold Call To Action On Retrome.pl

- Variant A
- Variant B
Total Sample: 823 • Statistical Power at 5% MDE: 4%

Test #175 on Thomasnet.com by Julian GaviriaJulian Gaviria May 14, 2018 Desktop Mobile Content X.X% Leads

Julian Tested Pattern #23: Inline Link Nudge On Thomasnet.com

- Variant A
- Variant B
Total Sample: 67,295 • Statistical Power at 5% MDE: 3%

Test #172 on Trydesignlab.com by Daniel ShapiroDaniel Shapiro May 08, 2018 Desktop Mobile Product X.X% Leads

Daniel Tested Pattern #11: Gradual Reassurance On Trydesignlab.com

- Variant A
- Variant B
Total Sample: 16,341 • Statistical Power at 5% MDE: 14.8%

Test #171 on Sjvc.edu by Phillip BarnesPhillip Barnes Apr 27, 2018 Desktop Mobile Signup X.X% Leads

Phillip Tested Pattern #63: Trust Seals On Sjvc.edu

- Variant A
- Variant B
Total Sample: 1,197 • Statistical Power at 5% MDE: 12.8%

Test #169 on Mt.com by Vito MediavillaVito Mediavilla Apr 24, 2018 Desktop Listing X.X% Leads

Vito Tested Pattern #37: List Or Grid View On Mt.com

- Variant A
- Variant B
Total Sample: 5,934 • Statistical Power at 5% MDE: 4.5%

Test #168 on Akademiafotografii.p... by Grzegorz JancewiczGrzegorz Jancewicz Apr 23, 2018 Desktop Listing X.X% Leads

Grzegorz Tested Pattern #45: Benefit Bar On Akademiafotografii.p...

- Variant A
- Variant B
Total Sample: 4,302 • Statistical Power at 5% MDE: 5.5%

Test #156 on Mt.com by Vito MediavillaVito Mediavilla Feb 25, 2018 Desktop Listing X.X% Leads

Vito Tested Pattern #60: Repeated Bottom Call To Action On Mt.com

- Variant A
- Variant B

This test duplicated two buttons at the bottom of the page. However, the site already contained floating buttons (from the header).
Total Sample: 27,048 • Statistical Power at 5% MDE: 12.8%

Test #155 on Mt.com by Vito MediavillaVito Mediavilla Feb 22, 2018 Mobile Product X.X% Leads

Vito Tested Pattern #3: Fewer Form Fields On Mt.com

- Variant A
- Variant B
Total Sample: 8,652 • Statistical Power at 5% MDE: 5.3%

Test #146 on Goodui.org by Jakub LinowskiJakub Linowski Jan 25, 2018 Desktop Mobile Home & Landing X.X% Leads

Jakub Tested Pattern #49: Above The Fold Call To Action On Goodui.org

- Variant A
- Variant B
Total Sample: 1,090 • Statistical Power at 5% MDE: 3.3%

Test #143 on Vivareal.com.br by Rodrigo MauésRodrigo Maués Jan 14, 2018 Desktop Listing X.X% Leads

Rodrigo Tested Pattern #56: Hover Button On Vivareal.com.br

- Variant A
- Variant B
Total Sample: 2,594,182 • Statistical Power at 5% MDE: 99.9%

Test #140 on Akademiafotografii.p... by Grzegorz JancewiczGrzegorz Jancewicz Jan 05, 2018 Desktop Mobile Product X.X% Leads

Grzegorz Tested Pattern #46: Pay Later On Akademiafotografii.p...

- Variant A
- Variant B

The test was run on multiple course pages. The screenshot contains the cropped bottom part of a long screen with an exposed signup form. The variation introduced additional text above the form which states: "Free Cancellation. Payment is not required today".
Total Sample: 37,727 • Statistical Power at 5% MDE: 19.9%

Test #141 on Trydesignlab.com by Daniel ShapiroDaniel Shapiro Jan 05, 2018 Desktop Mobile Product X.X% Leads

Daniel Tested Pattern #49: Above The Fold Call To Action On Trydesignlab.com

- Variant A
- Variant B

The variation introduced a call to action at the top of the screen that linked to a form deep down on a long course page.
Total Sample: 5,789 • Statistical Power at 5% MDE: 6.4%