Pattern #4: Testimonials

Pattern #4  Tested 16 timesFirst tested by Herman Klein Recently tested by Daria Kurchinskaia on Nov 27, 2022

Based on 16 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Testimonials (Variant A) Testimonials (Variant B)

Expected Median Effects Of B

?

Progression

(12 tests)

?

Leads

(2 tests)

?

Signups

(2 tests)

-

Engagement

?

Sales

(11 tests)

-

Revenue

-

Retention

-

Referrals

?

ANY PRIMARY

(16 tests)

Tests

Pattern #4: Testimonials
Was Tested On Akademiafotografii.pl by Grzegorz Jancewicz

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Isolated

Test #135 on Akademiafotograf... by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Grzegorz Jancewicz    Dec 18, 2017 Test link

Find Out How It Did With 3,927 Visitors

  • Measured by visits on any course listing pages

  • Measured by lead form submits

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The Same Pattern Was Also Tested Here

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Isolated

Test #442 on Volders.de by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Daria Kurchinskaia    Nov 27, 2022 Test link

Find Out How It Did With 73,143 Visitors

  • Measured by step 2 completions

  • Measured by completed purchases

In this experiment, three testimonials were appended at the bottom of landing pages of a contract cancelation service (paid). These testimonials were also shown throughout the complete signup funnel (4 more steps). Impact on progression (step 2) and final completed purchases were measured.

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Added

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Test #443 on Volders.de by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Daria Kurchinskaia    Nov 27, 2022 Test link

Find Out How It Did With 72,943 Visitors

  • Measured by step 2 completions

  • Measured by completed purchases

In this experiment, four TrustPilot reviews were appended at the bottom of landing pages of a contract cancelation service (paid). These reviews were also shown throughout the complete signup funnel (4 more steps). Impact on progression (step 2) and final completed purchases were measured.

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Added

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Test #365 on Mvideo.ru by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Andrey Andreev    Jul 13, 2021 Test link

Find Out How It Did With 78,120 Visitors

  • Measured by completed sales

In this experiment, reviews on product pages were exposed completely. Instead of hiding them under a clickable tab, they were shown by default in the variation. Impact on sales was measured.

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Added

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Test #308 on Umbraco.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Lars Skjold Iversen    Jul 23, 2020 Test link

Find Out How It Did With 107,783 Visitors

  • Measured by signup trial starts

  • Measured by completed signups

In this experiment, three testimonials were added mid way though on a CMS landing page. At the end of the customer testimonials an additional trial signup button was also added - which was also the primary metric. 

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Added

Isolated

Test #271 on Analytics-toolki... by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Georgi Z. Georgiev    Nov 24, 2019 Test link

Find Out How It Did With 2,432 Visitors

  • Measured by total free signups

In this experiment, the test variant showed 2 testimonials on the user registration / free trial registration page at Analytics-Toolkit.com

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Replaced

Isolated

Test #266 Tested on An Anonymous Site    Oct 25, 2019 Test link

Find Out How It Did With 17,139 Visitors

  • Measured by adds to cart

  • Measured by completed purchases

In this experiment, a product page showed customer reviews at the bottom of the page (B) instead of hiding them under a tab (A).

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Added

Isolated

Test #197 on Reverb.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Nicholas Evans    Sep 04, 2018 Test link

Find Out How It Did With 223,110 Visitors

  • Measured by orders placed

In the variation, customer reviews were exposed from a less visible tab view.

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Added

Isolated

Test #192 on Refactoring.guru by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Alexander Shvets    Aug 07, 2018 Test link

Find Out How It Did With 6,504 Visitors

  • Measured by adds to cart

  • Measured by thank you page visits

In this experiment, a number of customer reviews were added at the middle of a product page.

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Added

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Test #188 on Thomasnet.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Julian Gaviria    Jul 11, 2018 Test link

Find Out How It Did With 3,945 Visitors

  • Measured by visits to Get Listed page

In this experiment, a testimonial with a repeated call to action was placed at the bottom of a landing page.

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Added

Isolated

Test #176 on Kenhub.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Niels Hapke    May 16, 2018 Test link

Find Out How It Did With 3,333 Visitors

  • Measured by adds to cart / purchase starts

  • Measured by actual purchases

In this experiment, testimonials were added on a checkout screen.

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Added

Isolated

Test #115 on Akademiafotograf... by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Grzegorz Jancewicz    Sep 01, 2017 Test link

Find Out How It Did With 13,817 Visitors

  • Measured by course lead form submissions

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Added

Isolated

Test #89 on Ssdnodes.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Matt Connor    Jun 01, 2017 Test link

Find Out How It Did With 2,325 Visitors

  • Measured by visits to next step

  • Measured by visits to post payment thank you page

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Added

Isolated

Test #83 on Onlinefaxes.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Jaymie Friesen    Mar 02, 2017 Test link

Find Out How It Did With 25,482 Visitors

  • Measured by starting the signup funnel

  • Measured by visits to thank you page (3 more steps)

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Test #48 on Adoramapix.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Herman Klein    Oct 01, 2016 Test link

Find Out How It Did With 19,399 Visitors

  • Measured by customization starts

  • Measured by visits to thank you page

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Added

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Test #47 on Adoramapix.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Herman Klein    Jun 09, 2016 Test link

Find Out How It Did With 3,083 Visitors

  • Measured by visits to checkout

  • Measured by visits to a thank you page

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For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.