In this checkout experiment, an upgrade offer was added directly above the contact and delivery form. Below the express checkout buttons, the variant showed the item already in the cart (a single bottle priced at $28) and invited shoppers to upgrade to a 3-month supply for only $8 more. The bundle was shown at $36 next to a crossed-out $60, with arrows to browse other upgrade options and a prominent “Upgrade” button. As a result, the standard checkout form was pushed further down the page, behind a second “OR” divider. Imact on completed orders was measured.

This experiment ran on an ecommerce store utilizing Shopify's checkout. The treatment compared the checkout experience with and without a limited-time countdown timer. Impact on placed orders was measured. The A/B test ran using PrettyDamnQuick software.

This experiment ran on an ecommerce store utilizing Shopify's checkout. The treatment compared the checkout experience with and without a limited-time countdown timer. Impact on placed orders was measured. The A/B test ran using PrettyDamnQuick software.

This experiment ran on an ecommerce store utilizing Shopify's checkout. The treatment showed a single testimonial and impact on placed orders was measured. The A/B test ran using PrettyDamnQuick software.