Your filter results

In this experiment on a listing page, the search was expanded to show more listings (variation B). Conditionally, if there were fewer than 36 results, set basic filters such as number bedrooms and bathrooms were expanded and appended to the results. Hence if someone chose 2 bedrooms and 2 bathrooms in variation A, they would only see listing with that filter. In variation B however they would first see the filtered results, and later they would also see results with 3 or more of each. 

In this experiment, structured data tags were displayed on a listing page to help potential buyers make better decisions. The additional information about the listed companies included: annual revenue, employee count, and year of establishment.

In this experiment, a contact button was added to a listing / search results page to make it faster to contact a company. This same button was also visible on the company detail page.

In this experiment, the B version condensed the company listings. This was done by showing less of the description and introducing a "more" and "less" dynamic links that would expand and collapse the description.

AutoScout24 is Europe’s largest online marketplace for new and used cars. As published by Optimizely, they tested a form pre-filled with text that read: ‘Hello. I am interested in your vehicle. Please contact me. Kind regards.’ 

A product landing page with an image was tested against one without - raising the call to action above the fold.

In this experiment, the layout was condensed from a taller to a shorter one.

In this experiment, a different style for keyword highlighting was used.

In this experiment, a simple progress bar was added to a 2nd step of contract cancellation funnel. The progress bar used separate styles to show which steps were completed, what the current step was, as well as the future step.

Translation of the 3 steps from German are as follows:

1. Fill out the termination
2. Send termination
3. Proof of termination

In this variation, a number of social proof references were added to a signup modal.

This test deprioritized the free option (kostenlos) of cancelling a contract. It did so by placing it under the paid options as small text link / radio option.

This experiment measured the effect of opening new listing (job applications) in a new tab, against opening them in the same window. The experiment A-B was inversed to match the pattern (in reality, the original already opened the tabs in a new window).

The idea of this test was to add a "Viewed" label on a listing page to indicate listings which have already been viewed by users.

In this experiment, a call to action was repeated at the bottom of the product page. Additional certification icons were also added for additional reassurance.

In this variation, a longer button label with a clearer benefit was tested against a shorter one.

The idea of this experiment was taking advantage of mobile browser behavior. When a link is open in a new tab on mobile browsers, and users hit the back button, the tab closes and users get back exactly where they were before without any new result page load.

In this variation, the button labels were changed from "Profile" to "View Supplier".