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In this experiment, an extra button to a signup lead form was placed above the fold. In the control, the same button appeared further down on the page.

In this experimemt, the average $ gain from a performed service category was shown on a landing page. Impact on leads was measured (people who would be signing up to offer a particular service).

In this experiment, a lead form with numerous fields shown all at once, was broken down into 3 steps. The first step only asked for a Specialty choice that expanded into a list of options. Impact on full form completions was measured.

In this experimemt, the number of service requests per month were shown that people can expect after signing up in a given category. Impact on leads was measured (people who would be signing up to offer a particular service).

In this experiment, the number of recent property views was displayed under the call to action. Impact on overall lead generation was measured. (Translated using Google from Brazilian Portuguese.)

In this experiment, single column (longer) form fields were tested against a two column layout (more compact).

In this experiment, a lead generating section with a call to action (welcome mat) was appended at the top of article pages. Impact on lead generation was measured.

This experiment attempted to increase the number of leads on a lead-funnel. As the first step, users were being asked to upload a file. The control showed the file types that were allowed, whereas the variation changed the copy to show a number of benefits for taking that action. The text-based benefits included the: receiving feedback, prices and lead times.

In this experiment, a single long form was broken into at least 3 steps. 

In this experiment, the telephone field was removed from a lead form on a property page. Impact on leads was measured.

In this experiment, a number of use cases examples were added to illustrate the situations in which experts could help. 

In this experiment, the variation broke up a lead form into two parts. In the first step users were asked for their state followed by a standard contact form on a second step. All of the states were shown as selectable options. In the control version, the landing page only showed a button which lead to the full form. The experiment measured impact on lead form submissions.

In this experiment, the variation showed a listing's owner online status as a badge, instead of showing their average "response time". More specifically, an "Online Now" badge was shown beside individual listings of a 3D printing marketplace site. The experiment measured completed quote / lead requests (a few steps further).

In this experiment, 3 form fields were removed (postponed to a next step) from the homepage leaving only a "Start Trail" button. When users clicked on the "Start A Free 14 Day Trial" button, in both the control and variation they've seen the same next registration page with all of the fields. The registration page repeated the same fields with their corresponding values, as well as asked for a password as an extra field. The experiment measured successful leads.

In this experiment, a lead form on a listing page showed whether an agent was recently online or not. The diplayed had two statuses: either indicating that someone is online now, or the most recent time they were online in minutes.

In this experiment, a dynamic page title was generated and added at the top of the screen. The first few words from a property description were used to dynamically generate these titles. The effect on leads was measured.

In this experiment, instead of showing a single-focused lead form (for the UX Academy Program), users were asked to express a wider set of choices first (for the UX Academy or shortter set of skill-based courses). The experiment measured overall leads for both types of programs.

In this experiment variation, the saved suppliers feature was surfaced in the global navigation.It was already possible to save supplier companies from listing and specific company pages. This experiment aimed to increase the saving functions visibility and possibly increase more leads. 

In this experiment, the B variation property prices were framed using higher and crossed out price points from 12 months ago - achieving a relative discount. A tooltip was also shown which explained the higher price point on hover. The example in the screenshot translates to "2% less compared to 12 months ago". This high-power experiment measured the number of leads that were generated on property (product) screens.

In this experiment on a listing page, the search was expanded to show more listings (variation B). Conditionally, if there were fewer than 36 results, set basic filters such as number bedrooms and bathrooms were expanded and appended to the results. Hence if someone chose 2 bedrooms and 2 bathrooms in variation A, they would only see listing with that filter. In variation B however they would first see the filtered results, and later they would also see results with 3 or more of each.