Pattern #15: Bulleted Reassurances

Pattern Author: Jakub Linowski - Founder @ GoodUI

Based on 7 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
Bulleted Reassurances
  1. Add: Bulleted Reassurances Reassurances

    Bulleted reasurring statements are placed close to the call to action in a vertical or horizontal alignment. They can address any number of last minute objections along the path to moving forward. Or they can also be used to highlight the benefits for taking the action.

Median Effects

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Progression

Ex: First Action

(3 tests)

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Leads

Ex: Leads, Quotes

(3 tests)

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Signups

Ex: Trials

(1 tests)

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Engagement

Ex: Future Action

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Sales

Ex: Transactions

(3 tests)

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Revenue

Ex: AOV, LTV

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Retention

Ex: Return Visits

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Referrals

Ex: Social Shares

Tests

Pattern #15: Bulleted Reassurances
Was Tested On 3dhubs.com by Rob Draaijer

Test #104 Tested on 3dhubs.com by Rob Draaijer Rob Mar 31, 2021

Find Out How It Performed With 50,698 Visitors

Listing Desktop
  • Measured by placed quotes   |   p-val (?)

This experiment attempted to increase the number of leads on a lead-funnel. As the first step, users were being asked to upload a file. The control showed the file types that were allowed, whereas the variation changed the copy to show a number of benefits for taking that action. The text-based benefits included the: receiving feedback, prices and lead times.

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The Same Pattern Was Also Tested Here

Test #184 Tested on Bomgar.com by Lee Elkins Lee Jun 25, 2018

Find Out How It Performed With 5,455 Visitors

Home & Landing Desktop, Mobile
  • Measured by visits to next step   |   p-val (?)

  • Measured by step 2 visits   |   p-val (?)

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Test #152 Tested on Reverb.com by Nicholas Evans Nicholas Feb 13, 2018

Find Out How It Performed With 487,851 Visitors

Product Desktop, Mobile
  • Measured by offers started   |   p-val (?)

  • Measured by sales from offers & direct buys   |   p-val (?)

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Test #106 Tested on Examine.com by Martin Wong Martin May 23, 2017

Find Out How It Performed With 10,576 Visitors

Product Desktop
  • Measured by checkout page visits   |   p-val (?)

  • Measured by total sales   |   p-val (?)

Three reassurances were added underneath each purchase button: Lifetime Updates, Works On All Devices and Money-Back Guarantee.

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Test #95 Tested on Vivareal.com.br by Rodrigo Maués Rodrigo May 01, 2017

Find Out How It Performed With 20,832 Visitors

Home & Landing
  • Measured by successful form submits   |   p-val (?)

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Test #79 Tested on An Anonymous Site Jan 10, 2017

Find Out How It Performed With 11,006 Visitors

Product
  • Measured by with total adds to cart   |   p-val (?)

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For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.