Pattern #15: Bulleted Reassurances
Pattern Author: Jakub Linowski - Founder @ GoodUI
Add: Bulleted Reassurances Reassurances
Bulleted reasurring statements are placed close to the call to action in a vertical or horizontal alignment. They can address any number of last minute objections along the path to moving forward. Or they can also be used to highlight the benefits for taking the action.
Ex: First Action
Ex: Leads, Quotes
Ex: Future Action
Ex: AOV, LTV
Ex: Return Visits
Ex: Social Shares
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.