Walmart A/B Tests Shipping Choices Vs Shipping Reassurances
Walmart recently ran an a/b test on their product detail pages that showed shipping information in two different styles. On one hand (here shown as A) shipping options were shown as a button choice. Whereas in the variation, all shipping information was fully expanded and readable bullets. Almost two months later, it looks like the A version was rejected - a possible piece of light evidence in favor of the bulleted reassurances pattern.
Highlighted UI Changes From This Leak
Choices Vs Reassurances
Here we can see the A version with 3 prominent button choices: Shipping, Pickup and Delivery under the "How do you want your item?".
In the B variation however, instead of the button choices, the information is presented as 4 additional bullets: Pickup today (at some location), aisle information, Delivery from store, and shipping arrival date (with location info).
Interestingly, the B variation actually has some more granular and specific location information (Sacramento and zip code in this case). Could this have played a role in possibly being a more effective variant? More so, some of the information like the arrival dates are also bolder in the B variant.