Pattern #15: Bulleted Reassurances
Pattern #15 Tested 11 timesFirst tested by Martin Wong Recently tested by Melina Hess on Apr 22, 2023
Based on 11 Tests, Members See How Likely Version B Wins Or Loses And By How Much
Measured by the sum of negative and positive tests.
Expected Median Effects Of B
Walmart A/B Tests Shipping Choices Vs Shipping Reassurances
Walmart recently ran an a/b test on their product detail pages that showed shipping information in two different styles. On one hand (here shown as A) shipping options were shown as a button choice. Whereas in the variation, all shipping information was fully expanded and readable bullets. View Leak
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.