Pattern #24: Visible Availability
Pattern Author:
Rodrigo Maués
- Head of Product Design @ Anheuser-Busch InBev
Based on 5 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

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Add: Response Time Indication Reassurances
This pattern is measuring the effect of showing availability more visibly. For situations where people might expect a human interaction (ex: people trying to qualify as leads or waiting to receive a quote), some tests have displayed response times. Other experiments in this pattern have simply stated that some listing, product or offer is "available".
Median Effects
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Progression
Ex: First Action
(2 tests)
?
Leads
Ex: Leads, Quotes
(4 tests)
?
Signups
Ex: Trials
?
Engagement
Ex: Future Action
?
Sales
Ex: Transactions
(1 tests)
?
Revenue
Ex: AOV, LTV
?
Retention
Ex: Return Visits
?
Referrals
Ex: Social Shares
Leaks
Airbnb Once Again Rejects Next Available Date Suggestions
Once again Airbnb a/b tested an idea of surfacing the next available dates near their calendar picker. And once again the experiment looks like it was rejected just like previously. View Leak
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.