Pattern #16: Welcome Mat - Partial
Pattern Author: Jakub Linowski - Founder @ GoodUI - Inspired by Sumo.com
Add: Headline Benefits
The pattern starts at the top of a landing page with a partial interstitial that precedes the main content. The content is seen below and is not covered up. At the top of the welcome mat is a clear headline.
Add: Call To Action
The headline is followed by either exposed form fields or a button leading to a form.
Ex: First Action
Ex: Leads, Quotes
Ex: Future Action
Ex: AOV, LTV
Ex: Return Visits
Ex: Social Shares
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.