Pattern #16: Welcome Mat - Partial

Pattern Author: Jakub Linowski - Founder @ GoodUI - Inspired by

Based on 3 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
Almost Certain Winner
Welcome Mat - Partial
  1. Add: Headline Benefits

    The pattern starts at the top of a landing page with a partial interstitial that precedes the main content. The content is seen below and is not covered up. At the top of the welcome mat is a clear headline.

  2. Add: Call To Action

    The headline is followed by either exposed form fields or a button leading to a form.

Median Effects



Ex: First Action



Ex: Leads, Quotes

(1 tests)



Ex: Trials

(2 tests)



Ex: Future Action



Ex: Transactions






Ex: Return Visits



Ex: Social Shares


Pattern #16: Welcome Mat - Partial
Was Tested On by Ardit Veliu

Test #350 Tested on Expertinstitute.... by Ardit Veliu Ardit Apr 29, 2021

Find Out How It Performed With 34,967 Visitors

Content Desktop
  • Measured by total quote leads submitted   |   p-val (?)

In this experiment, a lead generating section with a call to action (welcome mat) was appended at the top of article pages. Impact on lead generation was measured.

Get Access To See The Test Results

The Same Pattern Was Also Tested Here

Test #149 Tested on by Nicholas Evans Nicholas Feb 07, 2018

Find Out How It Performed With 726,088 Visitors

Product Desktop
  • Measured by successful form submits on next page   |   p-val (?)

Get Access To See The Test Results

Test #76 Tested on by Jakub Linowski Jakub Feb 01, 2017

Find Out How It Performed With 11,330 Visitors

Home & Landing
  • Measured by successful email signups   |   p-val (?)

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.