Pattern #21: What It's Worth

Pattern Author: Jakub Linowski - Founder @ GoodUI

Based on 4 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
Almost Certain Winner
What It's Worth
  1. Add: Higher Price Point Reference Anchoring

    Sometimes the real value of a product of service is actually higher than the shown selling price. As an example, the product might be discounted or bundled with other products. In such situations, this patterns suggests to show the higher value amount (crossed out) beside the selling price in order to communicate to customers what it's really worth.

Median Effects



Ex: First Action

(2 tests)



Ex: Leads, Quotes

(1 tests)



Ex: Trials



Ex: Future Action



Ex: Transactions

(2 tests)






Ex: Return Visits



Ex: Social Shares


Pattern #21: What It's Worth
Was Tested On by Vinicius Barros Peixoto

Test #301 Tested on by V. Barros Peixoto Vinicius May 31, 2020

Find Out How It Performed With 136,682 Visitors

Product Desktop, Mobile

  • Measured by successful lead form submits   |   p-val (?)

In this experiment, the B variation property prices were framed using higher and crossed out price points from 12 months ago - achieving a relative discount. A tooltop was also shown which explained the higher price point on howver. The example in the screenshot translates to "2% less compared to 12 months ago". This high-power experiment measured the number of leads that were generated on property (product) screens.

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The Same Pattern Was Also Tested Here

Test #117 Tested on by Matt Connor Oct 02, 2017

Find Out How It Performed With 4,000 Visitors

Shopping Cart
  • Measured by visits to next step of checkout   |   p-val (?)

  • Measured by visits to a thank you page   |   p-val (?)

Get Access To See The Test Results

Test #88 Tested on by Matt Connor Mar 31, 2017

Find Out How It Performed

Shopping Cart
  • Measured by checkout page visits   |   p-val (?)


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Test #2 Tested on by Louis Reingold Jan 01, 2016

Find Out How It Performed With 7,009 Visitors


  • Measured by visits to post-thank you page   |   p-val (?)

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.