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Test #525 on by Jakub Linowski   Mar 27, 2024 Desktop Mobile Product

Jakub Linowski Tested Pattern #119: Unselected Or Selected Defaults In Test #525

In this experiment, a club subscription duration was preselected to 6 in the variation. The control had no club durations preselected. As a result of preselecting a club duration, a more visible price also appeared at the top (sooner in the variation). Impact on sales was measured.

Test #522 on 686.com by Adan Archila   Mar 18, 2024 Desktop Listing

Adan Archila Tested Pattern #37: List Or Grid View In Test #522 On 686.com

In this desktop experiment, 4 product tiles per page (control) were tested against 6. Impact on sales was measured.

Test #520 on Asics.com by Andrey Prokhorov   Feb 29, 2024 Mobile Product

Andrey Prokhorov Tested Pattern #51: Shortcut Buttons In Test #520 On Asics.com

This experiment started when users would click add-to-cart on product detail pages. In both the control and variation, a modal would appear. In the control the modal contained a "View Cart and Checkout" button that lead users to the cart page. In the variation the modal showed separate "View Cart" and "Checkout" buttons. The a/b test variation also introduced a green confirmation message about the product being added to cart. Impact on transactions and revenue was measured.
 

Test #519 on Volders.de by Katharina Lay   Feb 23, 2024 Desktop Mobile Checkout

Katharina Lay Tested Pattern #134: Optional or Confident Recommendation In Test #519 On Volders.de

In this experiment, copy around an upsell was changed from using "optional" to "our recommendation for you". The idea was to recommend two upsells with more confidence. Impact on the two upsells (secure, and express) as well as overall transactions was measured.

Test #516 on 686.com by Adan Archila   Feb 05, 2024 Mobile Listing

Adan Archila Tested Pattern #37: List Or Grid View In Test #516 On 686.com

In this experiment, a one large product photo (control) was tested against a two-column layout with two smaller images (variation). Impact on sales was measured.

Test #514 on Backstage.com by Stanley Zuo   Jan 24, 2024 Desktop Listing

Stanley Zuo Tested Pattern #97: Bigger Form Fields In Test #514 On Backstage.com

In this experiment, the click area of job listing tiles was expanded to the size of the full job tile. In the control, the click area was smaller - mostly only the job headline, along with additional "view more" links on the right hand column. Clicking the tile or headline would open up a new job details page in both control and variation. Impact on progression and membership sales was measured.

Test #512 on Snocks.com by Melina Hess   Jan 17, 2024 Mobile Product

Melina Hess Tested Pattern #65: Add More For Free Shipping In Test #512 On Snocks.com

In this experiment, free shipping was a/b tested against free shipping with a 40€ purchase or higher. Hence, in the variation, customers needed reach cart amount to earn the free shipping eligibility. 

Test #510 on Formelskin.de by Alexander Krieger   Dec 21, 2023 Mobile Home & Landing

Alexander Krieger Tested Pattern #26: Cart Reminder And Recently Viewed In Test #510 On Formelskin.de

In this experiment, users that did not complete a purchase and came back to the homepage were shown two different experiences. In the control, users would see the homepage (essentially having to restart the purchase flow). Whereas, in the variation, users would be shown a "Welcome Back" summary view with the completed steps shown as completed and a quick resume button to the next incomplete step. Impact on completed sales was measured.

Test #508 on Online.metro-cc.ru by Andrey Andreev   Dec 15, 2023 Mobile Product

Andrey Andreev Tested Pattern #93: Auto Next In Test #508 On Online.metro-cc.ru

In this experiment, the variation transformed an add-to-cart button into a shopping cart one (making it a two step process). The control had an interaction where an add-to-cart button would become a quantity selection and then a shopping cart action (a three step process). In a way, the control kept users in a "dead-end" quantity selection middle state that required clicking the back button to continue the sale. Whereas the variation automatically moved users into the next step (closer towards being able to make a purchase). Impact on sales was measured. 

Test #506 on by Jakub Linowski   Dec 07, 2023 Desktop Mobile Product

Jakub Linowski Tested Pattern #4: Testimonials In Test #506

In this experiments, reinforcing section tiles were replaced with additional customer testimonials. Impact on adds to cart and sales was measured.

Test #505 on Shmoodyapp.com by Michael McSweeney   Nov 28, 2023 Mobile Signup

Michael McSweeney Tested Pattern #52: How It Works In Test #505 On Shmoodyapp.com

In this experiment, new paywall copy and messaging was used to encourage more users to signup and pay for access to a mental health app. The variation reinforced that users would be receiving a full featured application, with reminders about the upcoming billing. It reinforced that users will have a full week to decide and potentially cancel their application. Impact on lagging +7 day later transactions was measured.

Test #502 on Fairment.de by Jona Eisenberger   Nov 06, 2023 Mobile Listing

Jona Eisenberger Tested Pattern #37: List Or Grid View In Test #502 On Fairment.de

In this experiment, a two column grid layout (control) was tested against single column layout (variation) with the product information shown to the right. Please note that the screenshot shows repeated products only because it's been sourced from a Figma design file. In reality, the products in the variation were equally diverse as in the control. 

(We've also flipped the A and B to match up with our grid pattern.)

Test #503 on by Jakub Linowski   Nov 05, 2023 Desktop Mobile Home & Landing

Jakub Linowski Tested Pattern #36: Fewer Or More Results In Test #503

In this experiment, instead of showing 12 products per screen (with pagination), the variation showed all 42 products on a single screen. Impact on adds to cart and completed orders was measured.

Test #495 on Formelskin.de by Alexander Krieger   Sep 25, 2023 Mobile Signup

Alexander Krieger Tested Pattern #9: Multiple Steps In Test #495 On Formelskin.de

In this experiment two sections of a form on a single page (control) were broken out into 2 separate steps (variation). The two sections included personal details and shipping information. This step appeared after having received a product recommendation when filling out a questionnaire for a skin care product. Impact on next step progression and purchases was measured.

Test #493 on by Jakub Linowski   Sep 19, 2023 Desktop Mobile Product

Jakub Linowski Tested Pattern #69: Autodiscounting In Test #493

This experiment was technically a larger multi-change one that ran on product detail pages. The control showed an automatically applied coupon (for people opening up targeted emails with the discount). The variation attempted to make this better with the following changes:

  1. The discount message shifted closer towards the price / product selection (above the buy box)
  2. Removal of sale discount amounts and messages tied to longer durations (6 and 12 month duration)
  3. Reinforcing that the actual discount will be calculated further on checkout

Test #490 on by Jakub Linowski   Aug 17, 2023 Desktop Mobile

Jakub Linowski Tested Pattern #9: Multiple Steps In Test #490

In this experiment, a section dedicated to choosing gift messages was taken out and separated into its own individial step. The change happened on the first step of a checkout flow and increased the flow by an additional step. Impact on checkouts and total sales was measured.

Test #489 on by Jakub Linowski   Aug 14, 2023 Desktop Mobile Product

Jakub Linowski Tested Pattern #78: Tags, Badges And Structured Information In Test #489

In this experiment, the size of a saving amount badge was enlarged. Instead of typical badge, the variation stretched the height of the saving information to the full height of the duration selector. The font size was also increased. Impact on overall sales was measured.

Test #487 on Learnwithhomer.com by Stanley Zuo   Aug 10, 2023 Mobile Pricing

Stanley Zuo Tested Pattern #78: Tags, Badges And Structured Information In Test #487 On Learnwithhomer.com

In this experiment, a "save 50%" badge was replaced with a "most popular" one with the intent of encouraging more users to select the higher priced plan. Impact on total and annual trial starts was measured.

Test #485 on Livefresh.de by Pascal Dietz   Jul 27, 2023 Mobile Product

Pascal Dietz Tested Pattern #131: Authority In Test #485 On Livefresh.de

In this experiment a juice cleanse product (developed by Dr. Ulrike Fischer) was supported with statements and visuals to reinforce her as a doctor and an authority figure. The control only referenced the product itself. Google translations include:

A) Headline: "Reset your body with a juice cleanse"

B) Headline: "The juice cleanse with a scientific basis" 

B) Listed out specific vitamins and supplements.

B) Added Subheadline: "Developed by Dr. Ulrike Fischer, who holds a doctorate in nutritional science" 

Test #484 on Snocks.com by Melina Hess   Jul 21, 2023 Desktop Mobile Product

Melina Hess Tested Pattern #80: Persistent Filters In Test #484 On Snocks.com

In this experiment, the variation remembered and prefilled user's size choices for the duration of the session. The control version always started with a fixed product size value (ex: XS). The variation prefilled them between products or screen refreshes. Impact on sales was measured.