All Latest 608 A/B Tests

Become a member to unlock the abiltiy to see the highest impact a/b tests. Being able to see the actual test results and sort by impact allows growth and experimentation teams to take action on the biggest gains first

Test #18 on Caffeineinformer.com by James FosterJames Foster Jul 01, 2016 Mobile Home & Landing

James Tested Pattern #2: Icon Labels On Caffeineinformer.com

 - Variant A
 - Variant B

This is a retest of Test017 with a lengthier testing duration.

Test #4 on by Oskar ZabikOskar Zabik Dec 03, 2014 Mobile Desktop Product

Oskar Tested Pattern #54: Buy Now Or Smaller Commitment Button

 - Variant A
 - Variant B

A simple experiment with a button label change - comparing "buy now" vs potentially easier "contact this seller now" buttons. This test ran on a marketplace product detail page with the intention of generating leads.

Test #129 on Barackobama.com by Kyle RushKyle Rush Jun 01, 2012 Desktop Checkout

Kyle Tested Pattern #9: Multiple Steps On Barackobama.com

 - Variant A
 - Variant B

Kyle's team changed a donation form for the Barack Obama 2012 campaign from a single step to a 4 step one. The 4 steps were: amount, personal information, billing information and occupation/employer.

"Our plan was to separate the field groups into four smaller steps so that users did not feel overwhelmed by the length of the form." - Kyle Rush