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Test #169 on Mt.com by Vito Mediavilla   Apr 24, 2018 Desktop Listing

Vito Mediavilla Tested Pattern #37: List Or Grid View In Test #169 On Mt.com

Test #170 on Goodui.org by Jakub Linowski   Apr 24, 2018 Desktop Mobile Home & Landing

Jakub Linowski Tested Pattern #49: Above The Fold Call To Action In Test #170 On Goodui.org

Test #166 on Olark.com by Sunir Shah   Apr 05, 2018 Desktop Mobile Home & Landing

Sunir Shah Tested Pattern #12: Payment First In Test #166 On Olark.com

Olark's homepage was directing users towards a free forever trial - with followup nudges to upgrade some days later. The variation B of the experiment tested a more aggressive push to a pricing page page - with options to select a paid plan, as well as provide a credit card (getting the payment conversation out of the way sooner).

Test #164 on Examine.com by Martin Wong   Apr 04, 2018 Desktop Mobile Thank You

Martin Wong Tested Pattern #50: Autoplay Video In Test #164 On Examine.com

In this test, the variation autoplayed the video (with sound). The thank you page offered a discount on a cross-sell product - The Supplement Goal Reference. The video first communicate a sincere thank you, followed by the product cross-sell.

Test #163 on Lovehoney.co.uk by Matthew Curry   Mar 27, 2018 Mobile Desktop Product

Matthew Curry Tested Pattern #62: Urgent Next Day Delivery In Test #163 On Lovehoney.co.uk

Test #161 on Examine.com by Martin Wong   Mar 19, 2018 Desktop Mobile Home & Landing

Martin Wong Tested Pattern #22: Empowering Headline In Test #161 On Examine.com

Test #154 on Reverb.com by Nicholas Evans   Feb 20, 2018 Desktop Mobile Product

Nicholas Evans Tested Pattern #59: Inverted Or Consistent Button Styles In Test #154 On Reverb.com

Test #153 on Goodui.org by Jakub Linowski   Feb 19, 2018 Desktop Mobile Home & Landing

Jakub Linowski Tested Pattern #58: Full Height False Bottom In Test #153 On Goodui.org

Test #148 on Kenhub.com by Niels Hapke   Feb 01, 2018 Desktop Mobile Home & Landing

Niels Hapke Tested Pattern #53: Problem-Solution Headline In Test #148 On Kenhub.com

Test #146 on Goodui.org by Jakub Linowski   Jan 25, 2018 Desktop Mobile Home & Landing

Jakub Linowski Tested Pattern #49: Above The Fold Call To Action In Test #146 On Goodui.org

Test #147 on Reverb.com by Nicholas Evans   Jan 25, 2018 Desktop Mobile Product

Nicholas Evans Tested Pattern #20: Canned Response In Test #147 On Reverb.com

Test #145 on Normanrecords.com by Nathon Raine   Jan 18, 2018 Desktop Checkout

Nathon Raine Tested Pattern #1: Remove Coupon Fields In Test #145 On Normanrecords.com

In this test the coupon field was replaced with a small link that would bring the field back if needed. This is a more suble approach than just completely removing the coupon field. It still allows for the use of coupon fields by those customers which are truly searching for a way to enter their aquired codes.

Test #143 on Vivareal.com.br by Rodrigo Maués   Jan 14, 2018 Desktop Listing

Rodrigo Maués Tested Pattern #56: Hover Button In Test #143 On Vivareal.com.br

Test #144 on Examine.com by Martin Wong   Jan 14, 2018 Desktop Mobile Product

Martin Wong Tested Pattern #27: More For Less Headline In Test #144 On Examine.com

Test #142 on Streamlineicons.com by Vincent Le moign   Jan 13, 2018 Desktop Product

Vincent Le moign Tested Pattern #27: More For Less Headline In Test #142 On Streamlineicons.com

Test #141 on Trydesignlab.com by Daniel Shapiro   Jan 05, 2018 Desktop Mobile Product

Daniel Shapiro Tested Pattern #49: Above The Fold Call To Action In Test #141 On Trydesignlab.com

The variation introduced a call to action at the top of the screen that linked to a form deep down on a long course page.

Test #131 on Kenhub.com by Niels Hapke   Dec 11, 2017 Desktop Home & Landing

Niels Hapke Tested Pattern #11: Gradual Reassurance In Test #131 On Kenhub.com

Test #130 on Kenhub.com by Niels Hapke   Dec 07, 2017 Desktop Pricing

Niels Hapke Tested Pattern #17: Least Or Most Expensive First In Test #130 On Kenhub.com

In this experiment, the plans were sorted by the most expensive first, left to right (variation).

Test #126 on Rollbar.com by Mike Smith   Nov 22, 2017 Desktop Signup

Mike Smith Tested Pattern #40: Blurred Product Background In Test #126 On Rollbar.com

Test #120 on Vivareal.com.br by Rodrigo Maués   Nov 01, 2017 Desktop Listing

Rodrigo Maués Tested Pattern #37: List Or Grid View In Test #120 On Vivareal.com.br