All Latest 620 A/B Tests

Screen

Device

Metric

Tag

Power of 80%+ for

Only Significant

p-value < 0.05

Test #205 on Msn.com by Ronny Kohavi Oct 25, 2018 Desktop Home & Landing X.X% Engagement

Ronny Tested Pattern #36: Fewer Or More Results On Msn.com

In this experiment, the carousel items were increased from 12 to 16.

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Test #206 on Yummly.com by Kimberly Cheung Oct 25, 2018 Desktop Mobile Signup X.X% Signups

Kimberly Tested Pattern #40: Blurred Product Background On Yummly.com

This test ran on the first step of a multiple signup funnel and only changed the background to a blurred image.

Test #204 on Kenhub.com by Niels Hapke Oct 11, 2018 Desktop Mobile Global X.X% Sales

Niels Tested Pattern #85: Benefit Button On Kenhub.com

In the variation, the "Help" section was reworded to "How to study".

Test #203 on Driving-tests.org by Andrei Zakhareuski Oct 10, 2018 Desktop Global X.X% Sales

Andrei Tested Pattern #85: Benefit Button On Driving-tests.org

In the variation, the button label "Upgrade To Premium" was changed to one with a clearer benefit of "Pass The First Time".

Test #202 on Kenhub.com by Niels Hapke Oct 01, 2018 Desktop Mobile Checkout X.X% Sales

Niels Tested Pattern #13: Centered Forms & Buttons On Kenhub.com

In this experiment, the form layout was adjusted by shifting the side benefits further down below the form.

Test #9 on by Rick Dawson Sep 28, 2018 Desktop Mobile Home & Landing X.X% Leads

Rick Tested Pattern #83: Progressive Fields

Test #199 on Freshegg.co.uk by Luke Hay Sep 13, 2018 Desktop Mobile Home & Landing X.X% Progression

Luke Tested Pattern #77: Filled Or Ghost Buttons On Freshegg.co.uk

In this experiment, standard (filled) buttons were tested against ghost buttons.

Test #198 on Bomgar.com by Lee Elkins Sep 03, 2018 Desktop Signup X.X% Signups

Lee Tested Pattern #40: Blurred Product Background On Bomgar.com

Test #196 on Vivareal.com.br by Vinicius Barros Peixoto Aug 14, 2018 Mobile Listing X.X% Leads

Vinicius Tested Pattern #80: Persistent Filters On Vivareal.com.br

The experiment goal was automatically applying filters the users have already done in our result page, during their navigation to the site. The variation always applied the filters in the same session and asked users on new sessions.

Test #194 on Bomgar.com by Lee Elkins Aug 08, 2018 Desktop Mobile Home & Landing X.X% Signups

Lee Tested Pattern #22: Empowering Headline On Bomgar.com

Test #190 on Diamondcandles.com by Peep Laja Jul 26, 2018 Mobile Global X.X% Sales

Peep Tested Pattern #2: Icon Labels On Diamondcandles.com

This test has explored numerous hamburger menu variations and has been covered in detail over at https://conversionxl.com/blog/testing-hamburger-icon-revenue/ - Thanks Peep Laja for sharing. Here we reported on a consistent increase in both menu clicks and sales.

Test #191 on Diamondcandles.com by Peep Laja Jul 26, 2018 Mobile Global X.X% Sales

Peep Tested Pattern #2: Icon Labels On Diamondcandles.com

Test #189 on Yummly.com by Kimberly Cheung Jul 23, 2018 Desktop Mobile Signup X.X% Signups

Kimberly Tested Pattern #7: Social Counts On Yummly.com

Test #187 on Trydesignlab.com by Will Anderson Jul 09, 2018 Desktop Mobile Product X.X% Sales

Will Tested Pattern #71: Personalized Next Step On Trydesignlab.com

In this experiment, a lead form (with a syllabus) would transform into the next application step of "enrolling" after being submitted. More so, this surfacing of the next enrollment step was personalized and shown for users that also returned to the web site in future visits.

Test #185 on Retrome.pl by Grzegorz Jancewicz Jul 03, 2018 Mobile Listing X.X% Leads