All Latest 610 A/B Tests
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Test #9 on
by 
Rick Dawson
Sep 28, 2018
Desktop
Mobile
Home & Landing
Rick Tested Pattern #83: Progressive Fields
Test #199 on
Freshegg.co.uk
by 
Luke Hay
Sep 13, 2018
Desktop
Mobile
Home & Landing
Luke Tested Pattern #77: Filled Or Ghost Buttons On Freshegg.co.uk
In this experiment, standard (filled) buttons were tested against ghost buttons.
Test #198 on
Bomgar.com
by 
Lee Elkins
Sep 03, 2018
Desktop
Signup
Lee Tested Pattern #40: Blurred Product Background On Bomgar.com
Test #196 on
Vivareal.com.br
by 
Vinicius Barros Peixoto
Aug 14, 2018
Mobile
Listing
Vinicius Tested Pattern #80: Persistent Filters On Vivareal.com.br
The experiment goal was automatically applying filters the users have already done in our result page, during their navigation to the site. The variation always applied the filters in the same session and asked users on new sessions.
Test #194 on
Bomgar.com
by Lee Elkins
Aug 08, 2018
Desktop
Mobile
Home & Landing
Lee Tested Pattern #22: Empowering Headline On Bomgar.com
Test #190 on
Diamondcandles.com
by 
Peep Laja
Jul 26, 2018
Mobile
Global
Peep Tested Pattern #2: Icon Labels On Diamondcandles.com
This test has explored numerous hamburger menu variations and has been covered in detail over at https://conversionxl.com/blog/testing-hamburger-icon-revenue/ - Thanks Peep Laja for sharing. Here we reported on a consistent increase in both menu clicks and sales.
Test #191 on
Diamondcandles.com
by Peep Laja
Jul 26, 2018
Mobile
Global
Peep Tested Pattern #2: Icon Labels On Diamondcandles.com
Test #189 on
Yummly.com
by 
Kimberly Cheung
Jul 23, 2018
Desktop
Mobile
Signup
Kimberly Tested Pattern #7: Social Counts On Yummly.com
Test #187 on
Trydesignlab.com
by 
Will Anderson
Jul 09, 2018
Desktop
Mobile
Product
Will Tested Pattern #71: Personalized Next Step On Trydesignlab.com
In this experiment, a lead form (with a syllabus) would transform into the next application step of "enrolling" after being submitted. More so, this surfacing of the next enrollment step was personalized and shown for users that also returned to the web site in future visits.
Test #185 on
Retrome.pl
by 
Grzegorz Tested Pattern #49: Above The Fold Call To Action On Retrome.pl
Test #184 on
Bomgar.com
by Lee Elkins
Jun 25, 2018
Desktop
Mobile
Home & Landing
Lee Tested Pattern #15: Bulleted Reassurances On Bomgar.com
Test #179 on
Yummly.com
by 
Marcos Ciarrocchi
May 18, 2018
Desktop
Listing
Marcos Tested Pattern #13: Centered Forms & Buttons On Yummly.com
Test #174 on
Examine.com
by 
Martin Wong
May 13, 2018
Desktop
Mobile
Checkout
Martin Tested Pattern #67: Currency & Taxes On Examine.com
Test #173 on
Rollbar.com
by 
Mike Smith
May 08, 2018
Desktop
Mobile
Home & Landing
Mike Tested Pattern #22: Empowering Headline On Rollbar.com
Test #172 on
Trydesignlab.com
by 
Daniel Shapiro
May 08, 2018
Desktop
Mobile
Product
Daniel Tested Pattern #11: Gradual Reassurance On Trydesignlab.com
Test #169 on
Mt.com
by 
Vito Mediavilla
Apr 24, 2018
Desktop
Listing
Vito Tested Pattern #37: List Or Grid View On Mt.com
Test #170 on
Goodui.org
by 
Jakub Linowski
Apr 24, 2018
Desktop
Mobile
Home & Landing
Jakub Tested Pattern #49: Above The Fold Call To Action On Goodui.org
Test #166 on
Olark.com
by 
Sunir Shah
Apr 05, 2018
Desktop
Mobile
Home & Landing
Sunir Tested Pattern #12: Payment First On Olark.com
Olark's homepage was directing users towards a free forever trial - with followup nudges to upgrade some days later. The variation B of the experiment tested a more aggressive push to a pricing page page - with options to select a paid plan, as well as provide a credit card (getting the payment conversation out of the way sooner).
Test #164 on
Examine.com
by Martin Wong
Apr 04, 2018
Desktop
Mobile
Thank You
Martin Tested Pattern #50: Autoplay Video On Examine.com
In this test, the variation autoplayed the video (with sound). The thank you page offered a discount on a cross-sell product - The Supplement Goal Reference. The video first communicate a sincere thank you, followed by the product cross-sell.
Test #163 on
Lovehoney.co.uk
by 
Matthew Curry
Mar 27, 2018
Mobile
Desktop
Product
Matthew Tested Pattern #62: Urgent Next Day Delivery On Lovehoney.co.uk
