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Test #118 on Akademiafotografii.p... by Grzegorz Jancewicz   Oct 01, 2017 Desktop Product

Grzegorz Jancewicz Tested Pattern #34: Open In A New Tab In Test #118 On Akademiafotografii.p...

The only change in this test was the way links were opened on this course listings page. Variation A opened links in the same window, and variation B opened them in a new tab (and focusing on the newly opened screen).

Test #91 on 3dhubs.com by Rob Draaijer   Jan 01, 2017 Desktop Listing

Rob Draaijer Tested Pattern #9: Multiple Steps In Test #91 On 3dhubs.com

In this experiment, a long form with multiple steps was broken down into a progressive interaction form. In the B variant, as users would complete particular steps, new ones would be communicated subtly and finally come into full view.

Test #66 on Telestream.net by Chris Goward   Nov 01, 2016 Shopping Cart

Chris Goward Tested Pattern #9: Multiple Steps In Test #66 On Telestream.net

Telestream specializes in software that make it possible to get video content to any audience regardless of how it is created, distributed, or viewed. Telestream’s customer acquisition strategy is centered around driving traffic to their website to trial, or to purchase from their online store. Shoppers can buy software online, download it right away, and immediately start using it. The variation was designed with the same information as the control except spread across 4 steps (instead of 3). The rationale was that each step would be shorter and less overwhelming for the user.