Your filter results
Become a member to unlock the abiltiy to see the highest impact a/b tests. Being able to see the actual test results and sort by impact allows growth and experimentation teams to take action on the biggest gains first
Test #213 on
Mt.com
by
Vito Mediavilla
Dec 04, 2018
Desktop
Mobile
Signup
Vito Mediavilla Tested Pattern #85: Benefit Button In Test #213 On Mt.com


In this variation, a longer button label with a clearer benefit was tested against a shorter one.
Test #209 on
Vivareal.com.br
by
Vinicius Barros Peixoto
Nov 12, 2018
Mobile
Listing
Vinicius Barros Peixoto Tested Pattern #34: Open In A New Tab In Test #209 On Vivareal.com.br


The idea of this experiment was taking advantage of mobile browser behavior. When a link is open in a new tab on mobile browsers, and users hit the back button, the tab closes and users get back exactly where they were before without any new result page load.
Test #208 on
Thomasnet.com
by
Julian Gaviria
Nov 02, 2018
Desktop
Mobile
Listing
Julian Gaviria Tested Pattern #88: Action Button In Test #208 On Thomasnet.com


In this variation, the button labels were changed from "Profile" to "View Supplier".
Test #49 on
Menufy.com
by
Aleksandr Elesev
Oct 26, 2018
Desktop
Mobile
Checkout
Aleksandr Elesev Tested Pattern #46: Pay Later In Test #49 On Menufy.com


Test #206 on
Yummly.com
by
Kimberly Cheung
Oct 25, 2018
Desktop
Mobile
Signup
Kimberly Cheung Tested Pattern #40: Blurred Product Background In Test #206 On Yummly.com


This test ran on the first step of a multiple signup funnel and only changed the background to a blurred image.
Test #205 on
Msn.com
by
Ronny Kohavi
Oct 25, 2018
Desktop
Home & Landing
Ronny Kohavi Tested Pattern #36: Fewer Or More Results In Test #205 On Msn.com


In this experiment, the carousel items were increased from 12 to 16.
Test #204 on
Kenhub.com
by
Niels Hapke
Oct 11, 2018
Desktop
Mobile
Global
Niels Hapke Tested Pattern #85: Benefit Button In Test #204 On Kenhub.com


In the variation, the "Help" section was reworded to "How to study".
Test #203 on
Driving-tests.org
by
Andrei Zakhareuski
Oct 10, 2018
Desktop
Global
Andrei Zakhareuski Tested Pattern #85: Benefit Button In Test #203 On Driving-tests.org


In the variation, the button label "Upgrade To Premium" was changed to one with a clearer benefit of "Pass The First Time".
Test #202 on
Kenhub.com
by
Niels Hapke
Oct 01, 2018
Desktop
Mobile
Checkout
Niels Hapke Tested Pattern #13: Centered Forms & Buttons In Test #202 On Kenhub.com


In this experiment, the form layout was adjusted by shifting the side benefits further down below the form.
Test #9 on
by
Rick Dawson
Sep 28, 2018
Desktop
Mobile
Home & Landing
Rick Dawson Tested Pattern #83: Progressive Fields In Test #9


Test #199 on
Freshegg.co.uk
by
Luke Hay
Sep 13, 2018
Desktop
Mobile
Home & Landing
Luke Hay Tested Pattern #77: Filled Or Ghost Buttons In Test #199 On Freshegg.co.uk


In this experiment, standard (filled) buttons were tested against ghost buttons.
Test #198 on
Bomgar.com
by
Lee Elkins
Sep 03, 2018
Desktop
Signup
Lee Elkins Tested Pattern #40: Blurred Product Background In Test #198 On Bomgar.com


Test #196 on
Vivareal.com.br
by
Vinicius Barros Peixoto
Aug 14, 2018
Mobile
Listing
Vinicius Barros Peixoto Tested Pattern #80: Persistent Filters In Test #196 On Vivareal.com.br


The experiment goal was automatically applying filters the users have already done in our result page, during their navigation to the site. The variation always applied the filters in the same session and asked users on new sessions.
Test #194 on
Bomgar.com
by
Lee Elkins
Aug 08, 2018
Desktop
Mobile
Home & Landing
Lee Elkins Tested Pattern #22: Empowering Headline In Test #194 On Bomgar.com


Test #190 on
Diamondcandles.com
by
Peep Laja
Jul 26, 2018
Mobile
Global
Peep Laja Tested Pattern #2: Icon Labels In Test #190 On Diamondcandles.com


This test has explored numerous hamburger menu variations and has been covered in detail over at https://conversionxl.com/blog/testing-hamburger-icon-revenue/ - Thanks Peep Laja for sharing. Here we reported on a consistent increase in both menu clicks and sales.
Test #191 on
Diamondcandles.com
by
Peep Laja
Jul 26, 2018
Mobile
Global
Peep Laja Tested Pattern #2: Icon Labels In Test #191 On Diamondcandles.com


Test #189 on
Yummly.com
by
Kimberly Cheung
Jul 23, 2018
Desktop
Mobile
Signup
Kimberly Cheung Tested Pattern #7: Social Counts In Test #189 On Yummly.com


Test #187 on
Trydesignlab.com
by
Will Anderson
Jul 09, 2018
Desktop
Mobile
Product
Will Anderson Tested Pattern #71: Personalized Next Step In Test #187 On Trydesignlab.com


In this experiment, a lead form (with a syllabus) would transform into the next application step of "enrolling" after being submitted. More so, this surfacing of the next enrollment step was personalized and shown for users that also returned to the web site in future visits.
Test #185 on
Retrome.pl
by
Grzegorz Jancewicz
Jul 03, 2018
Mobile
Listing
Grzegorz Jancewicz Tested Pattern #49: Above The Fold Call To Action In Test #185 On Retrome.pl


Test #184 on
Bomgar.com
by
Lee Elkins
Jun 25, 2018
Desktop
Mobile
Home & Landing
Lee Elkins Tested Pattern #15: Bulleted Reassurances In Test #184 On Bomgar.com

