Your filter results
Become a member to unlock the abiltiy to see the highest impact a/b tests. Being able to see the actual test results and sort by impact allows growth and experimentation teams to take action on the biggest gains first
Test #166 on
Olark.com
by
Sunir Shah
Apr 05, 2018
Desktop
Mobile
Home & Landing
Sunir Shah Tested Pattern #12: Payment First In Test #166 On Olark.com
Olark's homepage was directing users towards a free forever trial - with followup nudges to upgrade some days later. The variation B of the experiment tested a more aggressive push to a pricing page page - with options to select a paid plan, as well as provide a credit card (getting the payment conversation out of the way sooner).
Test #164 on
Examine.com
by
Martin Wong
Apr 04, 2018
Desktop
Mobile
Thank You
Martin Wong Tested Pattern #50: Autoplay Video In Test #164 On Examine.com
In this test, the variation autoplayed the video (with sound). The thank you page offered a discount on a cross-sell product - The Supplement Goal Reference. The video first communicate a sincere thank you, followed by the product cross-sell.
Test #163 on
Lovehoney.co.uk
by
Matthew Curry
Mar 27, 2018
Mobile
Desktop
Product
Matthew Curry Tested Pattern #62: Urgent Next Day Delivery In Test #163 On Lovehoney.co.uk
Test #161 on
Examine.com
by
Martin Wong
Mar 19, 2018
Desktop
Mobile
Home & Landing
Martin Wong Tested Pattern #22: Empowering Headline In Test #161 On Examine.com
Test #154 on
Reverb.com
by
Nicholas Evans
Feb 20, 2018
Desktop
Mobile
Product
Nicholas Evans Tested Pattern #59: Inverted Or Consistent Button Styles In Test #154 On Reverb.com
Test #153 on
Goodui.org
by
Jakub Linowski
Feb 19, 2018
Desktop
Mobile
Home & Landing
Jakub Linowski Tested Pattern #58: Full Height False Bottom In Test #153 On Goodui.org
Test #148 on
Kenhub.com
by
Niels Hapke
Feb 01, 2018
Desktop
Mobile
Home & Landing
Niels Hapke Tested Pattern #53: Problem-Solution Headline In Test #148 On Kenhub.com
Test #146 on
Goodui.org
by
Jakub Linowski
Jan 25, 2018
Desktop
Mobile
Home & Landing
Jakub Linowski Tested Pattern #49: Above The Fold Call To Action In Test #146 On Goodui.org
Test #147 on
Reverb.com
by
Nicholas Evans
Jan 25, 2018
Desktop
Mobile
Product
Nicholas Evans Tested Pattern #20: Canned Response In Test #147 On Reverb.com
Test #145 on
Normanrecords.com
by
Nathon Raine
Jan 18, 2018
Desktop
Checkout
Nathon Raine Tested Pattern #1: Remove Coupon Fields In Test #145 On Normanrecords.com
In this test the coupon field was replaced with a small link that would bring the field back if needed. This is a more suble approach than just completely removing the coupon field. It still allows for the use of coupon fields by those customers which are truly searching for a way to enter their aquired codes.
Test #144 on
Examine.com
by
Martin Wong
Jan 14, 2018
Desktop
Mobile
Product
Martin Wong Tested Pattern #27: More For Less Headline In Test #144 On Examine.com
Test #143 on
Vivareal.com.br
by
Rodrigo Maués
Jan 14, 2018
Desktop
Listing
Rodrigo Maués Tested Pattern #56: Hover Button In Test #143 On Vivareal.com.br
Test #142 on
Streamlineicons.com
by
Vincent Le moign
Jan 13, 2018
Desktop
Product
Vincent Le moign Tested Pattern #27: More For Less Headline In Test #142 On Streamlineicons.com
Test #141 on
Trydesignlab.com
by
Daniel Shapiro
Jan 05, 2018
Desktop
Mobile
Product
Daniel Shapiro Tested Pattern #49: Above The Fold Call To Action In Test #141 On Trydesignlab.com
The variation introduced a call to action at the top of the screen that linked to a form deep down on a long course page.
Test #131 on
Kenhub.com
by
Niels Hapke
Dec 11, 2017
Desktop
Home & Landing
Niels Hapke Tested Pattern #11: Gradual Reassurance In Test #131 On Kenhub.com
Test #130 on
Kenhub.com
by
Niels Hapke
Dec 07, 2017
Desktop
Pricing
Niels Hapke Tested Pattern #17: Expensive First In Test #130 On Kenhub.com
In this experiment, the plans were sorted by the most expensive first, left to right (variation).
Test #126 on
Rollbar.com
by
Mike Smith
Nov 22, 2017
Desktop
Signup
Mike Smith Tested Pattern #40: Blurred Product Background In Test #126 On Rollbar.com
Test #120 on
Vivareal.com.br
by
Rodrigo Maués
Nov 01, 2017
Desktop
Listing
Rodrigo Maués Tested Pattern #37: List Or Grid View In Test #120 On Vivareal.com.br
Test #116 on
Homewarrantyreviews....
by
Sumantha Shankaranarayana
Oct 01, 2017
Desktop
Home & Landing
Sumantha Shankaranarayana Tested Pattern #33: Example Situations In Test #116 On Homewarrantyreviews....
Test #118 on
Akademiafotografii.p...
by
Grzegorz Jancewicz Tested Pattern #34: Open In A New Tab In Test #118 On Akademiafotografii.p...
The only change in this test was the way links were opened on this course listings page. Variation A opened links in the same window, and variation B opened them in a new tab (and focusing on the newly opened screen).