Pattern #96: Single Focus Photos

Pattern #96  Tested 1 timesTested by Ronny Kohavi on Feb 18, 2019

Based on 1 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Single Focus Photos (Variant A) Single Focus Photos (Variant B)

Expected Median Effects Of B

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Progression

(1 tests)

-

Leads

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Signups

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Engagement

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Sales

(1 tests)

-

Revenue

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Retention

-

Referrals

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ANY PRIMARY

(1 tests)

Tested on

Tests

Pattern #96: Single Focus Photos
Was Tested On Microsoft.com by Ronny Kohavi

Replaced

Isolated

Test #226 on Microsoft.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Ronny Kohavi    Feb 18, 2019 Test link

Find Out How It Did

  • Measured by adds to cart

  • Measured by total orders placed

Microsoft Store ran an experiment on the Surface Book 2 product page. The treatment showed a hero image with fewer, yet larger product photos

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.