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Test #352 on Us.flukecal.com by John Hickey   May 11, 2021 Desktop Global

John Hickey Tested Pattern #123: Single Or Double Column Form Fields In Test #352 On Us.flukecal.com

In this experiment, single column (longer) form fields were tested against a two column layout (more compact).

Test #351 on Baremetrics.com by Brian Sierakowski   Apr 30, 2021 Desktop Mobile Home & Landing

Brian Sierakowski Tested Pattern #11: Gradual Reassurance In Test #351 On Baremetrics.com

In this experiment, static integration logos were replaced with selectable ones that reassured users to signup. After clicking an integration logo, a comparison chart would appear showing how Baremetrics improves upon a selected payment processor, along with a call to signup. Impact on signups was measured.

Test #348 on Flukenetworks.com by Marika Francisco   Apr 22, 2021 Desktop Home & Landing

Marika Francisco Tested Pattern #97: Bigger Form Fields In Test #348 On Flukenetworks.com

In this simple experiment, the size of the "Get Quote" button in the top navigation was increased. 

Test #347 on by Jakub Linowski   Apr 07, 2021 Desktop Mobile Home & Landing

Jakub Linowski Tested Pattern #26: Cart Reminder And Recently Viewed In Test #347

In this experiment, when customers viewed a product and returned to the homepage, they would then see the most recently viewed one - a delicate nudge. The experiment ran with full traffic and impact on sales was measured.

Test #104 on 3dhubs.com by Rob Draaijer   Mar 31, 2021 Desktop Listing

Rob Draaijer Tested Pattern #15: Bulleted Reassurances In Test #104 On 3dhubs.com

This experiment attempted to increase the number of leads on a lead-funnel. As the first step, users were being asked to upload a file. The control showed the file types that were allowed, whereas the variation changed the copy to show a number of benefits for taking that action. The text-based benefits included the: receiving feedback, prices and lead times.

Test #345 on Getninjas.com.br by Rodolfo Lugli   Mar 29, 2021 Desktop Home & Landing

Rodolfo Lugli Tested Pattern #9: Multiple Steps In Test #345 On Getninjas.com.br

In this experiment, a single long form was broken into at least 3 steps. 

Test #343 on Snocks.com by Samuel Hess   Mar 12, 2021 Desktop Mobile Product

Samuel Hess Tested Pattern #122: Zigzag Layout In Test #343 On Snocks.com

In this experiment, the content on a product page was reorganized into a zigzagging (alternating layout) along with reinforcing photos. Impact on adds-to-cart and total sales was measured.

Test #342 on Backstage.com by Stanley Zuo   Feb 28, 2021 Desktop Mobile Listing

Stanley Zuo Tested Pattern #25: Nagging Results In Test #342 On Backstage.com

In this experiment, a registration wall was added on a listing page of casting call profiles. The registration wall appeared after the first 9 listings or so and encouraged users to sign up. Impact on registrations was measured, along with an engagement metric of "posting a job".

Test #341 on by Alex James   Feb 25, 2021 Desktop Mobile Signup

Alex James Tested Pattern #35: Floating Labels In Test #341

This experiment shows a comparison between floating-field labels vs top-aligned labels. In the control, the form labels first appeared inline and as users would begin typing, they floated to the top of the field. The variation had fixed field labels above the form fields at all times. Impact on signups was measured.

Test #337 on Backstage.com by Stanley Zuo   Jan 28, 2021 Desktop Mobile Listing

Stanley Zuo Tested Pattern #51: Shortcut Buttons In Test #337 On Backstage.com

In this experiment, a listing page was expanded to show two actions (apply and view details) instead of a single one (view details only). In the variant, the "view detail" links were replaced with "apply links" starting a job application (and membership flows) sooner. 

Test #333 on Expertinstitute.com by Ardit Veliu   Dec 31, 2020 Desktop Mobile Home & Landing

Ardit Veliu Tested Pattern #11: Gradual Reassurance In Test #333 On Expertinstitute.com

In this experiment, the variation broke up a lead form into two parts. In the first step users were asked for their state followed by a standard contact form on a second step. All of the states were shown as selectable options. In the control version, the landing page only showed a button which lead to the full form. The experiment measured impact on lead form submissions.

Test #330 on Backstage.com by Stanley Zuo   Dec 29, 2020 Desktop Content

Stanley Zuo Tested Pattern #116: Links Or Buttons In Test #330 On Backstage.com

In this simple experiment on a content page, links were turned into more prominent buttons. The experiment measured clicks and signups.

Test #98 on 3dhubs.com by Rob Draaijer   Nov 30, 2020 Desktop Mobile Listing

Rob Draaijer Tested Pattern #24: Visible Availability In Test #98 On 3dhubs.com

In this experiment, the variation showed a listing's owner online status as a badge, instead of showing their average "response time". More specifically, an "Online Now" badge was shown beside individual listings of a 3D printing marketplace site. The experiment measured completed quote / lead requests (a few steps further).

Test #324 on by Jakub Linowski   Oct 30, 2020 Desktop Mobile Product

Jakub Linowski Tested Pattern #17: Least Or Most Expensive First In Test #324

This experiment tested the order of purchase plans. The control version sorted the purchase options by the least expensive while the variation sorted them by the most expensive first. Impact on sales and revenue was measured.

Test #323 on Backstage.com by Stanley Zuo   Oct 29, 2020 Mobile Signup

Stanley Zuo Tested Pattern #117: Company Logos In Test #323 On Backstage.com

In this experiment, the variation replaced a text testimonial with high-profile production companies that have cast with Backstage. The logos were shown during the signup and checkout flow.

Test #321 on Elevate App App by Jesse Germinario   Oct 23, 2020 Mobile

Jesse Germinario Tested Pattern #11: Gradual Reassurance In Test #321

This experiment aimed to increase the number of application ratings from within the Elevate app. Success was measured by the number of users going towards Google Play to create the rating. The control version prompted users if they wanted to rate the app with a simple yes and no answer. The variation however presented the rating choice right away in the form of 5 stars - enabling users to express their choice sooner.

Test #317 on Volders.com by Michal Fiech   Sep 28, 2020 Mobile Signup

Michal Fiech Tested Pattern #119: Unselected Or Selected Defaults In Test #317 On Volders.com

In this mobile experiment, an unselected vs selected payment plan was tested for its impact on sales. The experiment ran on a mid page of a signup funnel where customers were being asked to select one of two payment plans.

Test #316 on Trydesignlab.com by Daniel Shapiro   Sep 24, 2020 Desktop Mobile Home & Landing

Daniel Shapiro Tested Pattern #22: Empowering Headline In Test #316 On Trydesignlab.com

In this experiment, the headline was changed to focus more on the end-goal of the UX Academy program - that of landing your first UI/UX role.

Test #313 on Trydesignlab.com by Daniel Shapiro   Aug 19, 2020 Desktop Mobile Home & Landing

Daniel Shapiro Tested Pattern #11: Gradual Reassurance In Test #313 On Trydesignlab.com

In this experiment, instead of showing a single-focused lead form (for the UX Academy Program), users were asked to express a wider set of choices first (for the UX Academy or shortter set of skill-based courses). The experiment measured overall leads for both types of programs.

Test #312 on by Jakub Linowski   Aug 14, 2020 Desktop Mobile Product

Jakub Linowski Tested Pattern #83: Progressive Fields In Test #312

In this experiment, we tested a visible "Shipping Frequency" (A) option against a progressively displayed one (B) that would only appear after someone first chose a duration option. Thus in variation B, the buy box component would initially appear with fewer fields and smaller. The experiment measured initial progression and actual sales. 

Note on the data: the experiment was run a little shorter than usual, as one of the variations triggered a stop rule to protect losses (so the effect might be somewhat inflated from a lower power).