3 Tests By Velin Penev

  Director Digital Marketing     Website

Tests

Test #406 on Chaos.com by Velin Penev   Apr 12, 2022 Desktop Mobile

Velin Penev Tested Pattern #112: Lower Price Frames In Test #406 On Chaos.com

In this experiment, the pricing of three software plans was consistently framed into a more comparable monthly context. Whereas the control version only showed the total prices for each plan, the variation showed both the total and monthly prices. Impact on sales was measured. 

Test #394 on Chaos.com by Velin Penev   Jan 29, 2022 Desktop

Velin Penev Tested Pattern #113: More Or Fewer Plans In Test #394 On Chaos.com

In this experiment, a two plan pricing plan (standalone product with a higher collection set) was tested against a single plan one (only a collection set). Impact on clicks and total sales was measured.

Test #361 on Chaosgroup.com by Velin Penev   Jun 22, 2021 Desktop

Velin Penev Tested Pattern #49: Above The Fold Call To Action In Test #361 On Chaosgroup.com

In this experiment, a pricing plan selector was shifted from the very bottom of a long product page towards (almost) the top. Impact on any transactions or sales was measured.