Pattern #112: Lower Price Frames

Pattern #112  Tested 4 timesFirst tested by Pierre Olivier Martel Recently tested by Velin Penev on Apr 12, 2022

Based on 4 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Lower Price Frames (Variant A) Lower Price Frames (Variant B)

Expected Median Effects Of B

-

Progression

-

Leads

-

Signups

-

Engagement

?

Sales

(8 tests)

-

Revenue

-

Retention

-

Referrals

?

ANY PRIMARY

(4 tests)

Tested on

Tests

Pattern #112: Lower Price Frames
Was Tested On Chaos.com by Velin Penev

Replaced

Isolated

Test # 406 on Chaos.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Velin Penev    Apr 12, 2022 Test link

Find Out How It Did With 69,080 Visitors

  • Measured by any product transaction

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Product

In this experiment, the pricing of three software plans was consistently framed into a more comparable monthly context. Whereas the control version only showed the total prices for each plan, the variation showed both the total and monthly prices. Impact on sales was measured. 

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The Same Pattern Was Also Tested Here

Replaced

Isolated

Test # 386 on Learnwithhomer.c... by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Stanley Zuo    Nov 29, 2021 Test link

Find Out How It Did With 11,351 Visitors

  • Measured by annual plan purchases

  • Measured by any plan purchases

Zoom In
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
B
Pricing

In this experiment, the annual plan was standardized and framed in a monthly price context (during the iOS signup flow). This made the annual plan more comparable to the monthly plan price. Impact on overall sales and annual plan sales was measured.

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Replaced

Isolated

Test # 379 on Learnwithhomer.c... by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Stanley Zuo    Oct 15, 2021 Test link

Find Out How It Did With 3,437 Visitors

  • Measured by annual plan purchases

  • Measured by any plan purchases

Zoom In
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
B
Pricing

In this experiment, the annual plan was standardized and framed in a monthly price context. This was more comparable with the monthly plan price above. Please also note that the annual billing price was also kept and clearly stated. Impact on overall sales and annual plan sales was measured.

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Replaced

Isolated

Test # 265 on Poll-app.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name P. Olivier Martel    Oct 17, 2019 Test link

Find Out How It Did With 4,157 Visitors

  • Measured by Unlimited #2 Plan Sales

  • Measured by total sales

Zoom In
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
B
Pricing

In this experiment, the $69 payment was explained as $6 per month over 1 year, and the $89 was explained as $4 per month over 2 years. 

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For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.