Pattern #112: Lower Price Frames

Pattern Author: Jakub Linowski - Founder @ GoodUI

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
Almost Certain Winner
Lower Price Frames
  1. Lower Price Context Price Illusions

    In this pattern, a product price is framed into a lower one by showing a unit price along with the total. In subscription services, a monthly or daily price context can used to achieve the same effect.

Median Effects



Ex: First Action



Ex: Leads, Quotes



Ex: Trials



Ex: Future Action



Ex: Transactions

(1 tests)






Ex: Return Visits



Ex: Social Shares


Pattern #112: Lower Price Frames
Was Tested On by Pierre Olivier Martel

Test #265 Tested on by P. Olivier Martel Pierre Olivier Oct 17, 2019

Find Out How It Performed With 4,157 Visitors

Pricing Desktop, Mobile
  • Measured by total sales   |   p-val (?)

In this experiment, the $69 payment was explained as $6 per month over 1 year, and the $89 was explained as $4 per month over 2 years. 

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.