Pattern #112: Lower Price Frames

Pattern #112  Tested 2 timesFirst tested by Pierre Olivier Martel Recently tested by Stanley Zuo on Oct 15, 2021

Based on 2 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Lower Price Frames (Variant A) Lower Price Frames (Variant B)

Expected Median Effects Of B

-

Progression

-

Leads

-

Signups

-

Engagement

?

Sales

(5 tests)

-

Revenue

-

Retention

-

Referrals

?

ANY PRIMARY

(2 tests)

Tests

Pattern #112: Lower Price Frames
Was Tested On Learnwithhomer.com by Stanley Zuo

Replaced

Isolated

Test #379 on Learnwithhomer.c... by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Stanley Zuo Stanley    Oct 15, 2021 Test link

Find Out How It Performed With 3,437 Visitors

  • Measured by annual plan purchases

  • Measured by any plan purchases

In this experiment, the annual plan was standardized and framed in a monthly price context. This was it was more comparable with the monthly plan price above. Please also note that the annual billing price was also kept and clearly stated. Impact on overall sales and annual plan sales was measured.

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The Same Pattern Was Also Tested Here

Replaced

Isolated

Test #265 on Poll-app.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name P. Olivier Martel Pierre Olivier    Oct 17, 2019 Test link

Find Out How It Performed With 4,157 Visitors

  • Measured by Unlimited #2 Plan Sales

  • Measured by total sales

In this experiment, the $69 payment was explained as $6 per month over 1 year, and the $89 was explained as $4 per month over 2 years. 

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.