Pattern #93: Auto Next
Pattern Author: Marcos Ciarrocchi - Partner @ Graphite | Prev. Head of Growth @ Yummly
Surface Next Question Anticipating Intent
The idea of this pattern is to automatically shift attention to the next task after making a selection. This way users can move through multiple step choices quicker without having to explicitly click a "Next" button (the choice selection takes care of this - essentially replacing a 2 click process with 1 click).
Ex: First Action
Ex: Leads, Quotes
Ex: Future Action
Ex: AOV, LTV
Ex: Return Visits
Ex: Social Shares
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.