Pattern #93: Auto Next

Pattern Author: Marcos Ciarrocchi - Partner @ Graphite | Prev. Head of Growth @ Yummly

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
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Almost Certain Winner
Auto Next
  1. Surface Next Question Anticipating Intent

    The idea of this pattern is to automatically shift attention to the next task after making a selection. This way users can move through multiple step choices quicker without having to explicitly click a "Next" button (the choice selection takes care of this - essentially replacing a 2 click process with 1 click).

Median Effects

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Progression

Ex: First Action

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Leads

Ex: Leads, Quotes

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Signups

Ex: Trials

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Engagement

Ex: Future Action

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Sales

Ex: Transactions

(1 tests)

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Revenue

Ex: AOV, LTV

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Retention

Ex: Return Visits

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Referrals

Ex: Social Shares

Tests

Pattern #93: Auto Next
Was Tested On Mvideo.ru by Andrey Andreev

Test #366 Tested on Mvideo.ru by Andrey Andreev Andrey Jul 14, 2021

Find Out How It Performed With 80,881 Visitors

Product Desktop, Mobile
  • Measured by completed sales   |   p-val (?)

In this experiment, the interaction on a product page was changed. In the control (A), after clicking "add to cart", the customer would remain on the product page with an updated basket and the button changing to "Go To Cart". The variation (B) however took customers forward automatically to the cart.

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.