All Latest 609 A/B Tests

Screen

Device

Metric

Tag

Power of 80%+ for

Only Significant

p-value < 0.05

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Test #108 on Acousticalsurfaces.c... by Julian Gaviria Jun 01, 2017 Desktop Home & Landing

Julian Tested Pattern #13: Centered Forms & Buttons On Acousticalsurfaces.c...

Test #107 on Examine.com by Martin Wong May 22, 2017 Desktop Product

Martin Tested Pattern #14: Exposed Menu Options On Examine.com

Test #97 on 3dhubs.com by Rob Draaijer May 03, 2017 Desktop Mobile Listing

Rob Tested Pattern #24: Visible Availability On 3dhubs.com

Test #103 on Rollbar.com by Mike Smith May 01, 2017 Desktop Home & Landing

Mike Tested Pattern #11: Gradual Reassurance On Rollbar.com

Test #96 on 3dhubs.com by Rob Draaijer Apr 21, 2017 Desktop Mobile Home & Landing

Rob Tested Pattern #61: Local Headline On 3dhubs.com

Test #90 on Vivareal.com.br by Rodrigo Maués Apr 01, 2017 Desktop Home & Landing

Rodrigo Tested Pattern #13: Centered Forms & Buttons On Vivareal.com.br

Test #76 on Goodui.org by Jakub Linowski Feb 01, 2017 Desktop Home & Landing

Jakub Tested Pattern #16: Welcome Mat - Partial On Goodui.org

Test #94 on Vivareal.com.br by Rodrigo Maués Feb 01, 2017 Mobile Desktop Signup

Rodrigo Tested Pattern #14: Exposed Menu Options On Vivareal.com.br

Test #82 on Poll-app.com by Pierre Olivier Martel Jan 17, 2017 Desktop Mobile Home & Landing

Pierre Olivier Tested Pattern #10: Postponed Modal Forms On Poll-app.com

Test #79 on by Chris Goward Jan 10, 2017 Desktop Product

Chris Tested Pattern #15: Bulleted Reassurances

Test #74 on Poll-app.com by Pierre Olivier Martel Jan 07, 2017 Desktop Home & Landing

Pierre Olivier Tested Pattern #22: Empowering Headline On Poll-app.com

Test #92 on Rollbar.com by Mike Smith Jan 02, 2017 Desktop Mobile Home & Landing

Mike Tested Pattern #22: Empowering Headline On Rollbar.com

Test #91 on 3dhubs.com by Rob Draaijer Jan 01, 2017 Desktop Listing

Rob Tested Pattern #9: Multiple Steps On 3dhubs.com

In this experiment, a long form with multiple steps was broken down into a progressive interaction form. In the B variant, as users would complete particular steps, new ones would be communicated subtly and finally come into full view.

Test #77 on Easycredit.se by Hugo Palm Dec 05, 2016 Desktop Mobile Signup

Hugo Tested Pattern #5: Top Aligned Labels On Easycredit.se

Test #66 on Telestream.net by Chris Goward Nov 01, 2016 Shopping Cart

Chris Tested Pattern #9: Multiple Steps On Telestream.net

Telestream specializes in software that make it possible to get video content to any audience regardless of how it is created, distributed, or viewed. Telestream’s customer acquisition strategy is centered around driving traffic to their website to trial, or to purchase from their online store. Shoppers can buy software online, download it right away, and immediately start using it. The variation was designed with the same information as the control except spread across 4 steps (instead of 3). The rationale was that each step would be shorter and less overwhelming for the user.

Test #70 on Uptowork.com by Kuba Koziej Nov 01, 2016 Desktop Pricing

Kuba Tested Pattern #17: Least Or Most Expensive First On Uptowork.com

This test simply ordered the pricing plans from highest to most expensive. Overall sales decreased by an insignificant -1% with a possible +14% increase to the most expensive plan. The net effect was an insignificant 0.9% increase the the premium plans.

Test #14 on Prizegrab.com by Greg Van Horn Oct 20, 2016 Desktop Home & Landing