All Latest 620 A/B Tests

Which A Or B Actually Wins? Find Out Before You Test.

Members see every test result — the winners, the flat ones, and the losers — along with exact effects and sample sizes. Use it to estimate your tests and prioritize by probability, not gut feel. Start every experiment with the odds on your side.

Test #118 on Akademiafotografii.p... by Grzegorz JancewiczGrzegorz Jancewicz Oct 01, 2017 Desktop Product X.X% Leads

Grzegorz Tested Pattern #34: Open In A New Tab On Akademiafotografii.p...

 - Variant A
 - Variant B

The only change in this test was the way links were opened on this course listings page. Variation A opened links in the same window, and variation B opened them in a new tab (and focusing on the newly opened screen).

Test #91 on 3dhubs.com by Rob DraaijerRob Draaijer Jan 01, 2017 Desktop Listing X.X% Leads

Rob Tested Pattern #9: Multiple Steps On 3dhubs.com

 - Variant A
 - Variant B

In this experiment, a long form with multiple steps was broken down into a progressive interaction form. In the B variant, as users would complete particular steps, new ones would be communicated subtly and finally come into full view.

Test #66 on Telestream.net by Chris GowardChris Goward Nov 01, 2016 Shopping Cart X.X% Sales

Chris Tested Pattern #9: Multiple Steps On Telestream.net

 - Variant A
 - Variant B

Telestream specializes in software that make it possible to get video content to any audience regardless of how it is created, distributed, or viewed. Telestream’s customer acquisition strategy is centered around driving traffic to their website to trial, or to purchase from their online store. Shoppers can buy software online, download it right away, and immediately start using it. The variation was designed with the same information as the control except spread across 4 steps (instead of 3). The rationale was that each step would be shorter and less overwhelming for the user.