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Test #1 on
by
Oskar Zabik Tested Pattern #9: Multiple Steps In Test #1
Test #36 on
Wpallimport.com
by
Louis Reingold
May 01, 2015
Home & Landing
Louis Reingold Tested Pattern #11: Gradual Reassurance In Test #36 On Wpallimport.com
Test #25 on
Nousdecor.com
by
Heather Gillette
Jan 01, 2015
Desktop
Home & Landing
Heather Gillette Tested Pattern #11: Gradual Reassurance In Test #25 On Nousdecor.com
Test #4 on
by
Oskar Zabik Tested Pattern #54: Buy Now Or Smaller Commitment Button In Test #4
A simple experiment with a button label change - comparing "buy now" vs potentially easier "contact this seller now" buttons. This test ran on a marketplace product detail page with the intention of generating leads.
Test #129 on
Barackobama.com
by
Kyle Rush
Jun 01, 2012
Desktop
Checkout
Kyle Rush Tested Pattern #9: Multiple Steps In Test #129 On Barackobama.com
Kyle's team changed a donation form for the Barack Obama 2012 campaign from a single step to a 4 step one. The 4 steps were: amount, personal information, billing information and occupation/employer.
"Our plan was to separate the field groups into four smaller steps so that users did not feel overwhelmed by the length of the form." - Kyle Rush