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Only Significant A/B Tests

Only show the highest quality tests with a p-value < 0.05

Become a member to unlock the abiltiy to see the highest impact a/b tests. Being able to see the actual test results and sort by impact allows growth and experimentation teams to take action on the biggest gains first

Test #70 on Uptowork.com by Kuba Koziej Nov 01, 2016 Desktop Pricing

Kuba Koziej Tested Pattern #17: Least Or Most Expensive First In Test #70 On Uptowork.com

This test simply ordered the pricing plans from highest to most expensive. Overall sales decreased by an insignificant -1% with a possible +14% increase to the most expensive plan. The net effect was an insignificant 0.9% increase the the premium plans.

Test #66 on Telestream.net by Chris Goward Nov 01, 2016 Shopping Cart

Chris Goward Tested Pattern #9: Multiple Steps In Test #66 On Telestream.net

Telestream specializes in software that make it possible to get video content to any audience regardless of how it is created, distributed, or viewed. Telestream’s customer acquisition strategy is centered around driving traffic to their website to trial, or to purchase from their online store. Shoppers can buy software online, download it right away, and immediately start using it. The variation was designed with the same information as the control except spread across 4 steps (instead of 3). The rationale was that each step would be shorter and less overwhelming for the user.

Test #14 on Prizegrab.com by Greg Van Horn Oct 20, 2016 Desktop Home & Landing