All Latest 617 A/B Tests

Test #166 on Olark.com by Sunir ShahSunir Shah Apr 05, 2018 Desktop Mobile Home & Landing X.X% Sales

Sunir Tested Pattern #12: Payment First On Olark.com

- Variant A
- Variant B

Olark's homepage was directing users towards a free forever trial - with followup nudges to upgrade some days later. The variation B of the experiment tested a more aggressive push to a pricing page page - with options to select a paid plan, as well as provide a credit card (getting the payment conversation out of the way sooner).

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Test #164 on Examine.com by Martin WongMartin Wong Apr 04, 2018 Desktop Mobile Thank You X.X% Sales

Martin Tested Pattern #50: Autoplay Video On Examine.com

- Variant A
- Variant B

In this test, the variation autoplayed the video (with sound). The thank you page offered a discount on a cross-sell product - The Supplement Goal Reference. The video first communicate a sincere thank you, followed by the product cross-sell.

Test #163 on Lovehoney.co.uk by Matthew CurryMatthew Curry Mar 27, 2018 Mobile Desktop Product X.X% Revenue

Matthew Tested Pattern #62: Urgent Next Day Delivery On Lovehoney.co.uk

- Variant A
- Variant B

Test #161 on Examine.com by Martin WongMartin Wong Mar 19, 2018 Desktop Mobile Home & Landing X.X% Signups

Martin Tested Pattern #22: Empowering Headline On Examine.com

- Variant A
- Variant B
- Variant A
- Variant B

Test #154 on Reverb.com by Nicholas EvansNicholas Evans Feb 20, 2018 Desktop Mobile Product X.X% Signups

Nicholas Tested Pattern #59: Inverted Or Consistent Button Styles On Reverb.com

- Variant A
- Variant B

Test #153 on Goodui.org by Jakub LinowskiJakub Linowski Feb 19, 2018 Desktop Mobile Home & Landing X.X% Signups

Jakub Tested Pattern #58: Full Height False Bottom On Goodui.org

- Variant A
- Variant B

Test #148 on Kenhub.com by Niels HapkeNiels Hapke Feb 01, 2018 Desktop Mobile Home & Landing X.X% Signups

Niels Tested Pattern #53: Problem-Solution Headline On Kenhub.com

- Variant A
- Variant B

Test #146 on Goodui.org by Jakub LinowskiJakub Linowski Jan 25, 2018 Desktop Mobile Home & Landing X.X% Leads

Jakub Tested Pattern #49: Above The Fold Call To Action On Goodui.org

- Variant A
- Variant B

Test #147 on Reverb.com by Nicholas EvansNicholas Evans Jan 25, 2018 Desktop Mobile Product X.X% Sales

Nicholas Tested Pattern #20: Canned Response On Reverb.com

- Variant A
- Variant B

Test #145 on Normanrecords.com by Nathon RaineNathon Raine Jan 18, 2018 Desktop Checkout X.X% Sales

Nathon Tested Pattern #1: Remove Coupon Fields On Normanrecords.com

- Variant A
- Variant B

In this test the coupon field was replaced with a small link that would bring the field back if needed. This is a more suble approach than just completely removing the coupon field. It still allows for the use of coupon fields by those customers which are truly searching for a way to enter their aquired codes.

Test #144 on Examine.com by Martin WongMartin Wong Jan 14, 2018 Desktop Mobile Product X.X% Sales

Martin Tested Pattern #27: More For Less Headline On Examine.com

- Variant A
- Variant B

Test #143 on Vivareal.com.br by Rodrigo MauésRodrigo Maués Jan 14, 2018 Desktop Listing X.X% Leads

Rodrigo Tested Pattern #56: Hover Button On Vivareal.com.br

- Variant A
- Variant B

Test #142 on Streamlineicons.com by Vincent Le moignVincent Le moign Jan 13, 2018 Desktop Product X.X% Progression

Vincent Tested Pattern #27: More For Less Headline On Streamlineicons.com

- Variant A
- Variant B

Test #141 on Trydesignlab.com by Daniel ShapiroDaniel Shapiro Jan 05, 2018 Desktop Mobile Product X.X% Leads

Daniel Tested Pattern #49: Above The Fold Call To Action On Trydesignlab.com

- Variant A
- Variant B

The variation introduced a call to action at the top of the screen that linked to a form deep down on a long course page.

Test #131 on Kenhub.com by Niels HapkeNiels Hapke Dec 11, 2017 Desktop Home & Landing X.X% Signups

Niels Tested Pattern #11: Gradual Reassurance On Kenhub.com

- Variant A
- Variant B

Test #130 on Kenhub.com by Niels HapkeNiels Hapke Dec 07, 2017 Desktop Pricing X.X% Revenue

Niels Tested Pattern #17: Least Or Most Expensive First On Kenhub.com

- Variant A
- Variant B

In this experiment, the plans were sorted by the most expensive first, left to right (variation).

Test #126 on Rollbar.com by Mike SmithMike Smith Nov 22, 2017 Desktop Signup X.X% Signups

Mike Tested Pattern #40: Blurred Product Background On Rollbar.com

- Variant A
- Variant B

Test #120 on Vivareal.com.br by Rodrigo MauésRodrigo Maués Nov 01, 2017 Desktop Listing X.X% Leads

Rodrigo Tested Pattern #37: List Or Grid View On Vivareal.com.br

- Variant A
- Variant B

Test #116 on Homewarrantyreviews.... by Sumantha ShankaranarayanaSumantha Shankaranarayana Oct 01, 2017 Desktop Home & Landing X.X% Leads

Sumantha Tested Pattern #33: Example Situations On Homewarrantyreviews....

- Variant A
- Variant B

Test #118 on Akademiafotografii.p... by Grzegorz JancewiczGrzegorz Jancewicz Oct 01, 2017 Desktop Product X.X% Leads

Grzegorz Tested Pattern #34: Open In A New Tab On Akademiafotografii.p...

- Variant A
- Variant B

The only change in this test was the way links were opened on this course listings page. Variation A opened links in the same window, and variation B opened them in a new tab (and focusing on the newly opened screen).