All Latest 608 A/B Tests

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Power of 80%+ for

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p-value < 0.05

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Test #154 on Reverb.com by Nicholas Evans Feb 20, 2018 Desktop Mobile Product

Nicholas Tested Pattern #59: Inverted Or Consistent Button Styles On Reverb.com

Test #153 on Goodui.org by Jakub Linowski Feb 19, 2018 Desktop Mobile Home & Landing

Jakub Tested Pattern #58: Full Height False Bottom On Goodui.org

Test #148 on Kenhub.com by Niels Hapke Feb 01, 2018 Desktop Mobile Home & Landing

Niels Tested Pattern #53: Problem-Solution Headline On Kenhub.com

Test #146 on Goodui.org by Jakub Linowski Jan 25, 2018 Desktop Mobile Home & Landing

Jakub Tested Pattern #49: Above The Fold Call To Action On Goodui.org

Test #147 on Reverb.com by Nicholas Evans Jan 25, 2018 Desktop Mobile Product

Nicholas Tested Pattern #20: Canned Response On Reverb.com

Test #145 on Normanrecords.com by Nathon Raine Jan 18, 2018 Desktop Checkout

Nathon Tested Pattern #1: Remove Coupon Fields On Normanrecords.com

In this test the coupon field was replaced with a small link that would bring the field back if needed. This is a more suble approach than just completely removing the coupon field. It still allows for the use of coupon fields by those customers which are truly searching for a way to enter their aquired codes.

Test #144 on Examine.com by Martin Wong Jan 14, 2018 Desktop Mobile Product

Martin Tested Pattern #27: More For Less Headline On Examine.com

Test #143 on Vivareal.com.br by Rodrigo Maués Jan 14, 2018 Desktop Listing

Rodrigo Tested Pattern #56: Hover Button On Vivareal.com.br

Test #142 on Streamlineicons.com by Vincent Le moign Jan 13, 2018 Desktop Product

Vincent Tested Pattern #27: More For Less Headline On Streamlineicons.com

Test #141 on Trydesignlab.com by Daniel Shapiro Jan 05, 2018 Desktop Mobile Product

Daniel Tested Pattern #49: Above The Fold Call To Action On Trydesignlab.com

The variation introduced a call to action at the top of the screen that linked to a form deep down on a long course page.

Test #131 on Kenhub.com by Niels Hapke Dec 11, 2017 Desktop Home & Landing

Niels Tested Pattern #11: Gradual Reassurance On Kenhub.com

Test #130 on Kenhub.com by Niels Hapke Dec 07, 2017 Desktop Pricing

Niels Tested Pattern #17: Least Or Most Expensive First On Kenhub.com

In this experiment, the plans were sorted by the most expensive first, left to right (variation).

Test #126 on Rollbar.com by Mike Smith Nov 22, 2017 Desktop Signup

Mike Tested Pattern #40: Blurred Product Background On Rollbar.com

Test #120 on Vivareal.com.br by Rodrigo Maués Nov 01, 2017 Desktop Listing

Rodrigo Tested Pattern #37: List Or Grid View On Vivareal.com.br

Test #116 on Homewarrantyreviews.... by Sumantha Shankaranarayana Oct 01, 2017 Desktop Home & Landing

Sumantha Tested Pattern #33: Example Situations On Homewarrantyreviews....

Test #118 on Akademiafotografii.p... by Grzegorz Jancewicz Oct 01, 2017 Desktop Product

Grzegorz Tested Pattern #34: Open In A New Tab On Akademiafotografii.p...

The only change in this test was the way links were opened on this course listings page. Variation A opened links in the same window, and variation B opened them in a new tab (and focusing on the newly opened screen).

Test #113 on Vivareal.com.br by Rodrigo Maués Sep 01, 2017 Desktop Listing