Pattern #40: Blurred Product Background
Pattern Author: Mike Smith - Head of Growth @ Rollbar
Replace: Background With Blurred Image Curiosity
Instead of placing a signup form on a solid background, the form is placed on top of a blurred application or product screenshot. This subtle cue might reinforce the reason for signing up visually, while communicating that the end goal is just one click away.
Ex: Any Action / Visit
Ex: Signups, Leads
Ex: Transactions, Upsells
Ex: AOV, LTV
Ex: Return Visits
Ex: Social Shares
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.