1 Tests By Katharina Lay
Head of Productmanagement Aboalarm & Volders Website
Tests
Test #519 on Volders.de by Katharina Lay Feb 23, 2024 Desktop Mobile
Katharina Lay Tested Pattern #134: Optional or Confident Recommendation In Test #519 On Volders.de
In this experiment, copy around an upsell was changed from using "optional" to "our recommendation for you". The idea was to recommend two upsells with more confidence. Impact on the two upsells (secure, and express) as well as overall transactions was measured.