Pattern #85: Benefit Button

Pattern Author: Jakub Linowski - Founder & Editor @ GoodUI.org

Based on 4 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
Benefit Button
  1. Benefit Label Benefits

    The label of a button or text link is framed as a positive benefit or outcome to the user.

Median Effects

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Engagement

Ex: Any Action / Visit

(4 tests)

?

Conversions

Ex: Signups, Leads

(1 tests)

?

Sales

Ex: Transactions, Upsells

(2 tests)

?

Revenue

Ex: AOV, LTV

?

Retention

Ex: Return Visits

?

Referrals

Ex: Social Shares

Tests

Pattern #85: Benefit Button
Was Tested On Driving-tests.org by Andrei Zakhareuski

Find Out How It Performed With 67,451 Visitors

Screen: Sitewide
Devices: Desktop
  • Measured by visits to premium landing page   |   p-val (?)

  • Measured by actual sales   |   p-val (?)

Get Access To See The Test Results Now

The Same Pattern Was Also Tested Here

Find Out How It Performed With 26,639 Visitors

Screen: Signup
Devices: Desktop, Mobile
  • Measured by lead form visits   |   p-val (?)

  • Measured by form submits   |   p-val (?)

Get Access To See The Test Results Now

Find Out How It Performed With 171,904 Visitors

Screen: Sitewide
Devices: Desktop, Mobile
  • Measured by clicks on "help" link   |   p-val (?)

  • Measured by subscriptions started   |   p-val (?)

Get Access To See The Test Results Now

Find Out How It Performed

Screen: Home & Landing
Devices: Desktop, Mobile
  • Measured by visits to signup screen   |   p-val (?)

  •  

Get Access To See The Test Results Now

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.