All Latest 620 A/B Tests
Test #129 on
Barackobama.com
by 
Kyle Rush
Jun 01, 2012
Desktop
Checkout
X.X%
Revenue
Kyle Tested Pattern #9: Multiple Steps On Barackobama.com
Kyle's team changed a donation form for the Barack Obama 2012 campaign from a single step to a 4 step one. The 4 steps were: amount, personal information, billing information and occupation/employer.
"Our plan was to separate the field groups into four smaller steps so that users did not feel overwhelmed by the length of the form." - Kyle Rush
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