All Latest 646 A/B Tests

Test #18 on Caffeineinformer.com by James FosterJames Foster Jul 01, 2016 Mobile Home & Landing X.X% Progression

James Tested Pattern #2: Icon Labels On Caffeineinformer.com

Pattern #2: Icon Labels - Variant A
Pattern #2: Icon Labels - Variant B

This is a retest of Test017 with a lengthier testing duration.
Total Sample: 241,695 • Statistical Power at 5% MDE: 23.8%

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Test #38 on Mt.com by Vito MediavillaVito Mediavilla May 01, 2016 Desktop Product X.X% Leads

Vito Tested Pattern #10: Postponed Modal Forms On Mt.com

Pattern #10: Postponed Modal Forms - Variant A
Pattern #10: Postponed Modal Forms - Variant B
Total Sample: 13,526 • Statistical Power at 5% MDE: 9.2%

Test #32 on Over-blog.com by Tael PinaultTael Pinault Apr 20, 2016 Desktop Signup X.X% Signups

Tael Tested Pattern #40: Blurred Product Background On Over-blog.com

Pattern #40: Blurred Product Background - Variant A
Pattern #40: Blurred Product Background - Variant B
Total Sample: 7,233 • Statistical Power at 5% MDE: 38.1%

Test #37 on Onlinefaxes.com by Jaymie FriesenJaymie Friesen Apr 09, 2016 Desktop Mobile Home & Landing X.X% Sales

Jaymie Tested Pattern #27: More For Less Headline On Onlinefaxes.com

Pattern #27: More For Less Headline - Variant A
Pattern #27: More For Less Headline - Variant B
Total Sample: 21,822 • Statistical Power at 5% MDE: 11.1%

Test #65 on Digitalmarketer.com by Justin RondeauJustin Rondeau Mar 01, 2016 Desktop Home & Landing X.X% Leads

Justin Tested Pattern #10: Postponed Modal Forms On Digitalmarketer.com

Pattern #10: Postponed Modal Forms - Variant A
Pattern #10: Postponed Modal Forms - Variant B
Total Sample: 5,788 • Statistical Power at 5% MDE: 49.1%

Test #21 on Findsomeone.co.nz by Daniel BridgesDaniel Bridges Jan 01, 2016 Desktop Mobile Listing X.X% Signups

Daniel Tested Pattern #25: Nagging Results On Findsomeone.co.nz

Pattern #25: Nagging Results - Variant A
Pattern #25: Nagging Results - Variant B
Total Sample: 55,182 • Statistical Power at 5% MDE: 10.6%

Test #60 on Embracepetinsurance.... by Matt AsterMatt Aster Sep 30, 2015 Desktop Home & Landing X.X% Signups

Matt Tested Pattern #8: Natural Language Forms On Embracepetinsurance....

Pattern #8: Natural Language Forms - Variant A
Pattern #8: Natural Language Forms - Variant B
Total Sample: 12,102 • Statistical Power at 5% MDE: 60.3%

Test #6 on Runrun.it by Franklin ValadaresFranklin Valadares Sep 15, 2015 Desktop Mobile Home & Landing X.X% Progression

Franklin Tested Pattern #85: Benefit Button On Runrun.it

Pattern #85: Benefit Button - Variant A
Pattern #85: Benefit Button - Variant B
Total Sample: 9,618 • Statistical Power at 5% MDE: 14.3%

Test #15 on Embracepetinsurance.... by Matt AsterMatt Aster Aug 28, 2015 Desktop Home & Landing X.X% Leads

Matt Tested Pattern #8: Natural Language Forms On Embracepetinsurance....

Pattern #8: Natural Language Forms - Variant A
Pattern #8: Natural Language Forms - Variant B
Total Sample: 18,638 • Statistical Power at 5% MDE: 81.8%

Test #1 by Oskar ZabikOskar Zabik May 01, 2015 Desktop Product X.X% Leads

Oskar Tested Pattern #9: Multiple Steps

Pattern #9: Multiple Steps - Variant A
Pattern #9: Multiple Steps - Variant B
Total Sample: 18,081 • Statistical Power at 5% MDE: 9.5%

Test #36 on Wpallimport.com by Louis ReingoldLouis Reingold May 01, 2015 Home & Landing X.X% Sales

Louis Tested Pattern #11: Gradual Reassurance On Wpallimport.com

Pattern #11: Gradual Reassurance - Variant A
Pattern #11: Gradual Reassurance - Variant B
Total Sample: 20,239 • Statistical Power at 5% MDE: 9.2%

Test #25 on Nousdecor.com by Heather GilletteHeather Gillette Jan 01, 2015 Desktop Home & Landing X.X% Signups

Heather Tested Pattern #11: Gradual Reassurance On Nousdecor.com

Pattern #11: Gradual Reassurance - Variant A
Pattern #11: Gradual Reassurance - Variant B
Total Sample: 3,215 • Statistical Power at 5% MDE: 7.5%

Test #4 by Oskar ZabikOskar Zabik Dec 03, 2014 Mobile Desktop Product X.X% Leads

Oskar Tested Pattern #54: Buy Now Or Smaller Commitment Button

Pattern #54: Buy Now Or Smaller Commitment Button - Variant A
Pattern #54: Buy Now Or Smaller Commitment Button - Variant B

A simple experiment with a button label change - comparing "buy now" vs potentially easier "contact this seller now" buttons. This test ran on a marketplace product detail page with the intention of generating leads.
Total Sample: 5,809 • Statistical Power at 5% MDE: 5%

Test #129 on Barackobama.com by Kyle RushKyle Rush Jun 01, 2012 Desktop Checkout X.X% Revenue

Kyle Tested Pattern #9: Multiple Steps On Barackobama.com

Pattern #9: Multiple Steps - Variant A
Pattern #9: Multiple Steps - Variant B

Kyle's team changed a donation form for the Barack Obama 2012 campaign from a single step to a 4 step one. The 4 steps were: amount, personal information, billing information and occupation/employer.

"Our plan was to separate the field groups into four smaller steps so that users did not feel overwhelmed by the length of the form." - Kyle Rush