6 Tests By
Frazer Mawson
Tests
Test #624 on
by
Frazer Mawson
Dec 22, 2025
Mobile
Frazer Mawson Tested Pattern #41: Sticky Call To Action In Test #624
In this experiment, a floating "Confirm Payment" button was added on the last step of a checkout flow. The button appeared with two different states: in a disabled state, leading to the terms and conditions; and in an active state, after checking off the terms. Impact on purchases was measured.
Test #622 on
by
Frazer Mawson
Nov 27, 2025
Mobile
Frazer Mawson Tested Pattern #99: Progress Bar In Test #622
In this experiment, a breadcrumb was replaced with a circular progress bar (arguably more visible overall steps; but less visible/clickable accomplished steps). Impact on transactions was measured.
Test #617 on
by
Frazer Mawson
Oct 30, 2025
Mobile
Frazer Mawson Tested Pattern #99: Progress Bar In Test #617
A progress bar was added to the top of a 3 step signup funnel. Impact on completed orders was measured.
Test #612 on
by
Frazer Mawson
Sep 28, 2025
Mobile
Frazer Mawson Tested Pattern #99: Progress Bar In Test #612
In this experiment, a 3 step progress bar was added at the top of an ecommerce checkout funnel. Impact on checkout progression and completed sales was measured.
Test #608 on
by
Frazer Mawson
Aug 28, 2025
Mobile
Frazer Mawson Tested Pattern #99: Progress Bar In Test #608
In this experiment, a 3 step progress bar was added at the top of a signup funnel. Impact on signups was measured.
Test #597 on
by
Frazer Mawson
Jun 26, 2025
Mobile
Frazer Mawson Tested Pattern #41: Sticky Call To Action In Test #597
In this experiment, a fixed add-to-cart button along with the quantity selector was transformed into an always floating one. Impact on sales was measured. (Visitors are session based).