3 Tests By Frazer Mawson

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Tests

Test #612 on by Frazer Mawson   Sep 28, 2025 Mobile

Frazer Mawson Tested Pattern #99: Progress Bar In Test #612

In this experiment, a 3 step progress bar was added at the top of an ecommerce checkout funnel. Impact on checkout progression and completed sales was measured.

Test #608 on by Frazer Mawson   Aug 28, 2025 Mobile

Frazer Mawson Tested Pattern #99: Progress Bar In Test #608

In this experiment, a 3 step progress bar was added at the top of a signup funnel. Impact on signups was measured.

Test #597 on by Frazer Mawson   Jun 26, 2025 Mobile

Frazer Mawson Tested Pattern #41: Sticky Call To Action In Test #597

In this experiment, a fixed add-to-cart button along with the quantity selector was transformed into an always floating one. Impact on sales was measured. (Visitors are session based).