Best 11 Engagement UI Patterns

Latest  |  Members can also sort by tested effects.
Pattern #36  Tested 6 times  First tested by Rodrigo Maués  Recently tested by Jakub Linowski on Nov 05, 2023

Pattern #36: Fewer Or More Results

+2.5% Engagement

With A Total Of 4 Evidence For Version B It Is Very Likely Better

A B

Only members may see the remaining patterns sorted by winning and losing tests.

Right now patterns are only shown chronologically without any test data because you’re logged out.

Join To Access All Patterns & Tests
Pattern #139  Tested 1 timesTested by Clemens Grave on Sep 04, 2024

Pattern #139: Page Level Navigation

Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #138  Tested 1 timesTested by Craig Kistler on Aug 13, 2024

Pattern #138: Visible Payment Options

Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #137  Tested 3 times  First tested by Andrey Andreev  Recently tested by Clemens Grave on Oct 18, 2024

Pattern #137: Visible Filters

Based on 3 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #136  Tested 1 timesTested by Maksim Meged on Jun 28, 2024

Pattern #136: Earliest Availability

Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #135  Tested 6 timesTested by Andrey Andreev on Dec 18, 2024

Pattern #135: Product Categories

Based on 6 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #134  Tested 1 timesTested by Katharina Lay on Feb 23, 2024

Pattern #134: Optional or Confident Recommendation

Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #133  Tested 1 timesTested by Jona Eisenberger on Dec 11, 2023

Pattern #133: Product Availability

Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #132  Tested 2 times  First tested by Daria Kurchinskaia  Recently tested by Jakub Linowski on Apr 23, 2024

Pattern #132: One Time Payment Copy

Based on 2 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #131  Tested 4 timesTested by Pascal Dietz on Mar 21, 2024

Pattern #131: Authority

Based on 4 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #130  Tested 1 timesTested by José Álvarez on Jun 14, 2023

Pattern #130: Visible Or Hidden Offer Pages

Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #129  Tested 3 times  First tested by Ardit Veliu  Recently tested by Lars Skjold Iversen on Nov 30, 2024

Pattern #129: Right Or Left Aligned Forms

Based on 3 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #128  Tested 2 times  First tested by Jakub Linowski  Recently tested by Katharina Lay on May 03, 2024

Pattern #128: Standard Or Superscript Price Format

Based on 2 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #127  Tested 1 timesTested by Ognjen Bošković on Jun 27, 2022

Pattern #127: Vague Or Specific Benefits

Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #126  Tested 1 timesTested by Ayat Shukairy on May 09, 2022

Pattern #126: Bottom Or Left Thumbnails

Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #125  Tested 1 timesTested by Melina Hess on Apr 22, 2022

Pattern #125: Unit Prices

Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #124  Tested 4 times  First tested by Stanley Zuo  Recently tested by Aleksandr Elesev on Jul 17, 2023

Pattern #124: Confirmed Selection

Based on 4 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #123  Tested 2 times  First tested by John Hickey  Recently tested by Jakub Linowski on Nov 11, 2021

Pattern #123: Single Or Double Column Form Fields

Based on 2 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #122  Tested 4 times  First tested by Samuel Hess  Recently tested by Jakub Linowski on Dec 31, 2021

Pattern #122: Zigzag Layout

Based on 4 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #121  Tested 6 times  First tested by Jakub Linowski  Recently tested by Melina Hess on Aug 16, 2022

Pattern #121: Free Shipping

Based on 6 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B

Fast Forward Your Conversion Rates With
Access To All 139 Patterns Based On 539 Tests

Total sample size of all tests is based on 105,321,763 visitors - that's a lot of testing time to do on your own.

  • Annual Billing SAVE 17%
  • Monthly Billing
Company-Wide

Order Now

$680 / month
Billed yearly at $8160$9792


Unlimited User Accounts

License to use the data by unlimited users.


Access to 539+ searchable a/b tests


Sort patterns and tests by impact


Access to all templates


1 A/B Test Review per month
1:1 call to offer feedback on test design

Team

Order Now

$120 / month
Billed yearly at $1440$1728


5 User Accounts

License to use the data by up to 5 users.


Access to 539+ searchable a/b tests


Sort patterns and tests by impact


Access to all templates

Solo

Order Now

$60 / month
Billed yearly at $720$864


1 User Account

License to use the data by 1 user.


Access to 539+ searchable a/b tests


Sort patterns and tests by impact


Access to all templates

All Plans Come With

Access To All Tests

Get access to all published tests to guide your own design & experiments.

5+ New Tests Each Month

Get 5 new A/B tests each month as we obtain new test results.

Cancel Anytime

If you find that GoodUI Premium isn't for you, you can cancel at any time.

100% Secure Payment with Visa

Companies That Trust GoodUI Patterns & Tests For Higher Conversions

Customer Logos