18 Revenue Patterns

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Pattern #113: More Or Fewer Plans

By Stanley Zuo · Growth Product Manager @ Backstage

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
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0
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Almost Certain Winner
  • Effort: Hours
  • Screens: Pricing

Pattern #100: Postponed Registration

By Ondřej Ilinčev · UX designer

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
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0
+1
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Almost Certain Winner
  • Effort: Hours
  • Screens: Signup

Pattern #93: Auto Next

By Marcos Ciarrocchi · Product & Growth Manager @ Yummly

Experimental Pattern
  • Effort: Hours
  • Screens: Sitewide

Pattern #69: Autodiscounting

By Matthew Curry · Head of eCommerce at Lovehoney

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
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0
+1
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Almost Certain Winner
  • Effort: Hours
  • Screens: Product

Pattern #67: Currency & Taxes

By Matthew Curry · Head of eCommerce at Lovehoney

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
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0
+1
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Almost Certain Winner
  • Effort: Hours
  • Screens: Checkout

Pattern #66: Complementary Upsell

By Devesh Khanal · Founder & CEO of Growthrock.co

Based on 3 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
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0
+1
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Almost Certain Winner
  • Effort: Hours
  • Screens: Shopping Cart, Product, Checkout

Pattern #65: Add More For Free Shipping

By Jakub Linowski · Founder & Editor @ GoodUI.org

Experimental Pattern
  • Effort: Hours
  • Screens: Shopping Cart, Checkout

Pattern #64: Tunnel

By Vlad Malik · UI Analyst & Interaction Designer

Based on 2 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
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0
+1
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Almost Certain Winner
  • Effort: Hours
  • Screens: Signup, Home & Landing

Pattern #62: Urgent Next Day Delivery

By Viljo Vabrit · Managing Director @ ConversionXL Agency

Based on 3 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
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0
+1
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Almost Certain Winner
  • Effort: Hours
  • Screens: Product

Pattern #43: Long Ad Titles

By Ronny Kohavi · Technical Fellow and VP, Analysis and Experimentation @ Microsoft

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
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0
+1
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Almost Certain Winner
  • Effort: Hours
  • Screens: Listing

Pattern #26: Cart Reminder

By Jakub Linowski · Founder & Editor @ GoodUI.org

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
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0
+1
+2
+3
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Almost Certain Winner
  • Effort: Hours
  • Screens: Home & Landing

Pattern #17: Expensive First

By Jakub Linowski · Founder & Editor @ GoodUI.org

Based on 4 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
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-1
0
+1
+2
+3
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+5
Almost Certain Winner
  • Effort: Minutes
  • Screens: Pricing, Signup

Pattern #12: Payment First

By Jakub Linowski · Founder & Editor @ GoodUI.org

Based on 2 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
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0
+1
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+3
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Almost Certain Winner
  • Effort: Days
  • Screens: Home & Landing, Signup

Pattern #9: Multiple Steps

By Jakub Linowski · Founder & Editor @ GoodUI.org

Based on 5 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
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-1
0
+1
+2
+3
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Almost Certain Winner
  • Effort: Days
  • Screens: Checkout, Shopping Cart, Listing, Product, Signup

Pattern #6: Customer Star Ratings

By Jakub Linowski · Founder & Editor @ GoodUI.org

Based on 4 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
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0
+1
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Almost Certain Winner
  • Effort: Days
  • Screens: Home & Landing, Listing, Checkout

Pattern #3: Fewer Form Fields

By Jakub Linowski · Founder & Editor @ GoodUI.org

Based on 8 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
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0
+1
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Almost Certain Winner
  • Effort: Minutes
  • Screens: Shopping Cart, Checkout, Product, Home & Landing
Editor's Pick

Pattern #2: Icon Labels

By Jakub Linowski · Founder & Editor @ GoodUI.org

Based on 7 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
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0
+1
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Almost Certain Winner
  • Effort: Minutes
  • Screens: Home & Landing, Sitewide, Navigation

Pattern #1: No Coupon Fields

By Jakub Linowski · Founder & Editor @ GoodUI.org

Based on 4 Tests And A +2.75 Repeatability This Pattern Will Likely Win With A 13.3% Effect

Almost Certain Loser
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0
+1
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Almost Certain Winner
  • Effort: Minutes
  • Screens: Shopping Cart, Checkout
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