Pattern #124: Confirmed Selection

Pattern #124  Tested 2 timesFirst tested by Stanley Zuo Recently tested by Gleb Hodorovskiy on Feb 13, 2022

Based on 2 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Confirmed Selection (Variant A) Confirmed Selection (Variant B)

Expected Median Effects Of B

?

Progression

(1 tests)

-

Leads

?

Signups

(1 tests)

-

Engagement

?

Sales

(1 tests)

?

Revenue

(1 tests)

-

Retention

-

Referrals

?

ANY PRIMARY

(2 tests)

Tested on

Tests

Added

Isolated

Test #367 on Backstage.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Stanley Zuo    Jul 22, 2021 Test link

Find Out How It Did With 29,480 Visitors

  • Measured by any plan selections

  • Measured by any plan purchase

Zoom In
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
B
Signup

In this experiment, a confiming text was added at the top of a signup modal. The text reinforced the selection from a previous listing page, giving a good reason for continuing the signup process.

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Replaced

Isolated

Test #396 on Depositphotos.co... by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Gleb Hodorovskiy    Feb 13, 2022 Test link

Find Out How It Did With 801,039 Visitors

  • Measured by completed registrations

  • Measured by average revenue per user

Zoom In
A
B
Listing

In this experiment from Conversionrate.store, the framing of the registration message was changed from a generic account creation one to a specific image selected by the user. The experiment started on a listing page of a stock photography / illustration site. The control showed a more generic message with benefits for signing up and making the purchase. Whereas the variation repeated the actual image that customers clicked on from listing pages - establishing continuity as well as providing a reason for signing up. Impact on sales was measured.

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For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.