12 Pricing Patterns

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Pattern #84: Where Should We Send Your Code

By Josh Frank · Founder & Head of Optimization at Test Triggers

Experimental Pattern
  • Effort: Minutes
  • Screens: Sitewide

Pattern #69: Autodiscounting

By Matthew Curry · Head of eCommerce at Lovehoney

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Product

Pattern #68: Welcome Discount

By Viljo Vabrit · Managing Director @ ConversionXL Agency

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Home & Landing

Pattern #67: Currency & Taxes

By Matthew Curry · Head of eCommerce at Lovehoney

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Checkout

Pattern #65: Add More For Free Shipping

By Jakub Linowski · Founder & Editor @ GoodUI.org

Experimental Pattern
  • Effort: Hours
  • Screens: Shopping Cart, Checkout

Pattern #62: Urgent Next Day Delivery

By Viljo Vabrit · Managing Director @ ConversionXL Agency

Based on 3 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Product

Pattern #48: Anchored Discount

By Carl Muszynski · Head of UX @ Conversionista!

Experimental Pattern
  • Effort: Minutes

Pattern #46: Pay Later

By Daniel Shapiro · Co-Founder @ Designlab

Based on 3 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Minutes
  • Screens: Checkout, Product

Pattern #27: More For Less Headline

By Jakub Linowski · Founder & Editor @ GoodUI.org

Based on 3 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Minutes
  • Screens: Home & Landing, Product

Pattern #21: What It's Worth

By Jakub Linowski · Founder & Editor @ GoodUI.org

Based on 3 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Minutes
  • Screens: Shopping Cart, Pricing

Pattern #17: Expensive First

By Jakub Linowski · Founder & Editor @ GoodUI.org

Based on 2 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Minutes
  • Screens: Pricing

Pattern #12: Payment First

By Jakub Linowski · Founder & Editor @ GoodUI.org

Based on 2 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Days
  • Screens: Home & Landing, Signup

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Access To All 99 Patterns Based On 193 Tests

Total sample size of all tests is based on 24,019,623 visitors - that's a lot of testing time to do on your own.

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