Pattern #21: What It's Worth
Pattern Author:
Jakub Linowski
- Founder & Editor @ GoodUI.org
Based on 3 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect
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Add: Higher Price Point Reference Anchoring
Sometimes the real value of a product of service is actually higher than the shown selling price. As an example, the product might be discounted or bundled with other products. In such situations, this patterns suggests to show the higher value amount (crossed out) beside the selling price in order to communicate to customers what it's really worth.
Median Effects
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Engagement
Ex: Any Action / Visit
(2 tests)
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Conversions
Ex: Signups, Leads
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Sales
Ex: Transactions, Upsells
(2 tests)
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Revenue
Ex: AOV, LTV
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Retention
Ex: Return Visits
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Referrals
Ex: Social Shares
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.