Pattern #21: What It's Worth

Pattern #21  Tested 7 timesFirst tested by Matt Connor Recently tested by Daria Kurchinskaia on Sep 23, 2022

Based on 7 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
What It's Worth (Variant A) What It's Worth (Variant B)

Expected Median Effects Of B

?

Progression

(3 tests)

?

Leads

(2 tests)

-

Signups

-

Engagement

?

Sales

(4 tests)

-

Revenue

-

Retention

-

Referrals

?

ANY PRIMARY

(7 tests)

Tested on

Tests

Added

Isolated

Test #431 on Volders.de by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Daria Kurchinskaia    Sep 23, 2022 Test link

Find Out How It Did With 34,645 Visitors

  • Measured by completed purchases

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Pricing

In this experiment, a historically higher price point was added as a crossed out anchor. The control only showed the current price. The variation showed the current price with the higher price crossed out. Impact on sales was measured.

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Added

Isolated

Test #5 on Busyteacher.org by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Andrei Zakhareuski    Jan 23, 2022 Test link

Find Out How It Did With 4,895 Visitors

  • Measured by adds to cart

  • Measured by completed sales

Zoom In
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
B
Product

The variation included a simple extention of the headline to include the full dollar worth of a discounted bundle deal. 

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Replaced

Isolated

Test #380 on Getninjas.com.br by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Rodolfo Lugli    Oct 27, 2021 Test link

Find Out How It Did With 4,347 Visitors

  • Measured by completed form

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Home & Landing

In this experimemt, the average $ gain from a performed service category was shown on a landing page. Impact on leads was measured (people who would be signing up to offer a particular service).

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Added

Isolated

Test #301 on Zapimoveis.com.b... by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name V. Barros Peixoto    May 31, 2020 Test link

Find Out How It Did With 136,682 Visitors

  • Measured by successful lead form submits

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Product

In this experiment, the B variation property prices were framed using higher and crossed out price points from 12 months ago - achieving a relative discount. A tooltip was also shown which explained the higher price point on hover. The example in the screenshot translates to "2% less compared to 12 months ago". This high-power experiment measured the number of leads that were generated on property (product) screens.

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Added

Isolated

Test #88 on Ssdnodes.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Matt Connor    Mar 31, 2017 Test link

Find Out How It Did With 2,306 Visitors

  • Measured by checkout page visits

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Shopping Cart

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Isolated

Test #2 on Wpallimport.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Louis Reingold    Jan 01, 2016 Test link

Find Out How It Did With 7,009 Visitors

  • Measured by visits to post-thank you page

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Pricing

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Added

Isolated

Test #117 on Ssdnodes.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Matt Connor    Oct 02, 2017 Test link

Find Out How It Did With 4,000 Visitors

  • Measured by visits to next step of checkout

  • Measured by visits to a thank you page

Zoom In
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
B
Shopping Cart

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For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.