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In this experiment, a video unboxing and product overview video was added on product pages. After pressing play, the video started playing with the controls only appearing for a short time before fading away.

Notice the confounding from pushing the buy box further down.

Impact on adds to cart and sales was measured.

In this experiment, a video unboxing and product overview video was added on product pages. After pressing play, the video expanded to a full column width (taking over the middle column while replacing the 5 small square photo tiles and growing in height.) The video in its play state also contained a prominent (X) icon that allowed users to stop and revert to the original state.

Impact on adds to cart and sales was measured.

In this experiment, product listing were either opened in the same window (control) or opened in a new tab and focused on (variation). Impact on signups and sales was measured.

In this experiment published by Jay Kim, a sticky add to cart button was added on mobile product detail pages. It appeared after the scroll depth past the original add to cart button. Impact to adds to cart and completed sales was measured.

In this experiment, a floating "Place order" button was added to a mobile shopping cart screen. Impact on progression (to checkout) and sales was measured.

In this experiment from GuessTheTest.com, the control variation only showed the primary add-to-cart button further down on the page. The variation however turned the button into a floating one once users scrolled on the page. Impact on button clicks was measured.

In this experiment, additional customer product photos were shown at the top of the product page. A "Show More Photos" button was also added which launched a modal with additional and larger images. Impact on sales was measured.

In this experiment, "persistence" of 4 product choices was added in the variation. When users made a product selection such as: duration, payment terms, starting month or shipping frequency, their choices were remembered and defaulted on next visits, reloads or when viewing other products. Impact on adds to cart and sales was measured.

In this experiment, a modal based message was shown to encourage extra products being added as complementary upsells. In the control, the promotion text appeared at the bottom as red text ("Buy one, get up to two 50% Off"). Whereas in the variation, specific products were shown on the modal (post add-to-cart). Impact on adds-to-cart, sales and average revenue was measured.

In this experiment, the right vs left position of a form (at the bottom of a landing page) was a/b tested. Impact on progression and form completion was measured.

In this a/b test, the headline was changed to reflect pricing information (informing that trades are starting at $3). Impact on progression and signups was measured.

In this RETEST experiment, a Frequently Asked Questions section was added near the bottom of a short lead gen form. This test ran on one of Expert Institute's landing pages for their expert witness seeking services. Impact on leads was measured. It was also triggered by users who scrolled at least 100px downwards towards the FAQ section.

In this experiment, a 3 step progress bar was added starting on a checkout funnel (dedicated add-to-cart page, greeting card step and order summary). The progress bar also showed any completed steps as a "checked off" state. More so, users were able to use the progress bar as a navigation item to any previously completed and currently active steps. Impact on sales was measured.

In this experiment, left column filters (control) were tested against top-aligned and sticky filters (variation). The hypothesis was to increase their visibility. Impact on their use and progression to next step (product/tour detail page) were measured.

In this experiment, free shipping was a/b tested against free shipping with a 30€ purchase or higher. Hence, in the variation, customers needed to reach a cart amount total in order to be eligible for the free shipping. 

In this experiment, existing reassurance copy was changed. The control contained copy that focused on splitting payments and paying over time. The variation challenged this and showed a best price guarantee and the ability to earn credits. 

In this experiment, a floating page level navigation was added near the top of the product pages (under the main image). The navigation links included: Overview, Itinerary, What's Included, Operator, Reviews and Availability. Impact on next step progression was measured.

Instead of only displaying sort and filters at the top of a listing page, the variation always had them visible with a sticky/floating interaction. Impact on sales was measured.

In this experiment, an inline panel was shown as a product tile. The panel informed customers about a variety of payment options (with detailed information being further presented after a button click). Impact on sales was measured.